Every year, companies spend billions of dollars on marketing. While this is an investment that pays off for many, for some companies the effort goes down the drain. There are many factors that can ruin a company’s marketing investment and one of them is malware. Therefore, as a business owner, it is essential to invest …
If you are a marketer or a business owner, you may have probably come across two popular terms – outbound marketing and inbound marketing. Some people think that these are just buzzwords that modern marketers have made up to look cool. This isn’t true.