It’s no secret that the customer is the single most important factor in securing a future in business.
Small businesses usually run on a tight budget. Every penny in and every penny out is closely accounted for, which leaves little wiggle room for “luxuries.” One of the first things business owners tend to skimp on is marketing.
If you’ve recently opened your very own e-commerce store, congratulations. You’ve just entered an industry that’s expected to net 4.8 trillion US dollars in sales by 2021, as well as one that an estimated 1.92 billion people are spending their money on (based on research conducted by Statista). It’s safe to say that the e-commerce …