PPC and SEO are the two most popular types of search marketing methods you can find out there. While businesses can use both methods, there are some cases where one method will be more efficient than the other and when one of the two options just won’t work. If you’re unfamiliar with both methods, it …
You may have heard about SEO audits, or search engine optimization audits, and you may have even been advised to have one. However, few websites have undergone one despite the need. Unlike the traditional financial audit, an SEO audit is done entirely for marketing purposes. But what is an SEO audit? What does an SEO …
Your business website should not only serve to inform potential customers and clients, but also to represent your company as a whole. Just like the building you work in, your website should be something that you’re proud to showcase. With the right tools, your site could be a real marketing beacon for your company.
There are almost two billion websites on the internet today. Over nine hundred million sites were added in the last two years alone. Everyone has a website these days, and for good reason. Try operating as a company without a digital presence to back you up and give you exposure. Try gaining trust without a …
If you represent a business in a large city and you’re aiming for a top 3 maps business listing (the Snack Pack), then it’s even harder.
It’s not easy to get a high ranking spot for your site in the search engines results pages (SERPs). If you’re searching for some easily actionable on-site SEO techniques, you’re in the right place. You don’t necessarily have to be a website SEO expert to increase your organic traffic.
Business owners and web designers are pulled in many different directions when determining what features and content they should add to their website.
When it comes to searching from such a diverse pool of data, Google does its best to offer the most appropriate set of data to its viewers.