Countless entrepreneurs dream about running successful e-commerce businesses. Unfortunately, the probability of success is not very high. In fact, you are going to have a harder time succeeding in the e-commerce vertical than you would as a brick and mortar business. Research has shown that 20% of small businesses fail within the first year and 80% by the fifth year. Unfortunately, the survival rate for e-commerce business is abysmal. One study found that 90% actually fail within the first 120…
