Influencer marketing, or the act of working with influencers to promote products and services, has become an increasingly popular way for brands to reach their target audience.
A micro-influencer is an individual on social media with a moderate following who focuses on niche topics and produces content tailored to a specific audience. Given the relatively low cost of investment and the possibility of getting rapid brand exposure online, micro-influencers have become especially attractive assets when it comes to Instagram.
Not only can micro-influencers provide highly customized endorsements and more qualified leads than macro-influencers, they also tend to be more engaged in providing feedback and interacting directly with followers.
Four tips to find micro-influencers on Instagram for your business
- Look at engagement levels
Micro-influencers have smaller, more focused followings and thus rely more heavily than other influencers on engagement from their followers. Taking the time to look into a micro influencer’s engagement rate can give insight into how successful they could be in driving your own brand’s marketing efforts.
For instance, micro-influencers with higher user engagement often post frequently and provide meaningful conversations with their audience, which can translate directly into the better promotion of your products or services. In other words, if you are looking to social media influencer for marketing help, take some time to pause and review their social media profile before making a partnership decision. And right after that, send sales emails encouraging them to participate.
- Search hashtags related to your industry
One of the best ways to discover micro-influencers who are most relevant to your industry is by searching for related hashtags on Instagram. Research which hashtags are prevalent in your industry, and then use them as search terms on Instagram. This can uncover micro-influencers who focus on topics that align with your product or service, helping you find an engaged audience to promote your brand. Whether it’s fashion and beauty, food and drinks, health and wellness, or anything in between, hashtags are an invaluable tool in finding the right micro-influencer for your business’s influencer marketing efforts.
- Pay attention to comments
In the comments sections, you can learn more about the micro influencers’ engagement and their followers’ relationships. Look at who is commenting and what they are saying, as this will give you an insight into how your micro-influencer engages with its audience. If possible, look back at several months’ worth of comments and compare how conversations have changed over time to develop a better knowledge of who they are engaging with and how they are doing it.
Paying careful attention to a micro influencer’s comments section when searching for them will let you gain the crucial information that you need to make a judgment about whether or not they would be the right person for promoting your product or service. Also, you can organize meetings in the employee intranet and arrange brainstorming to choose a perfect influencer
- Know who your audience is
It’s important to recognize micro-influencers on Instagram when considering influencer marketing efforts. It’s essential to first identify exactly who your audience is, as micro-influencers typically specialize in certain niches. By narrowing down the potential micro-influencers that would be the perfect match for your target audience ahead of time, you can find the correct micro-influencer quickly and make sure your message resonates with the right people. Similarly, as you use a recruitment chatbot to filter your candidates to find your perfect hire, in this stage, also you need to fully analyze your audience to find the right influencers.
Additionally, researching micro-influencers before conducting outreach will ensure that you develop a relationship with someone that is an ideal fit for you and your target consumers.
Finding micro-influencers on Instagram for a successful influencer marketing campaign can be a time-consuming task, but it is well worth the effort. Micro-influencers often have highly engaged followers who trust their products and lifestyle recommendations. While micro-influencers generally charge less than large and mega-influencers, they often offer a more personal connection with their audience, making them an integral part of any branding strategy.
Read how a Swedish cosmetic brand Miccilo boosted sales by 20% with conversions from influencers.