- Are you a small business owner that is looking to optimize and improve the sales and revenues of your business?
- Do you know how digital marketing strategies like SEO, SMM, and Email Marketing can help you achieve success?
- Have you looked at enlisting the services of a digital marketing agency, but are confused about whether you should invest or not?
Small Businesses do not have a lot of resources to invest in the area of marketing, sales, and advertising. Traditional sources of marketing like physical banners and hoardings are an area where they can never compete with the bigger brands.
With COVID-19 changing the way business used to be conducted, digital has become the mainstay for businesses. According to a report, nearly 50% of all businesses, spent more than half a million dollars on digital marketing in 2020!
In this article, we look at five major reasons why small businesses need digital marketing to survive in 2021
List of 5 Reasons why your Small Business needs Digital Marketing in 2021
- The Customers are Online
Social media and search engines have changed the way people interacted with businesses. From search and discovery to sales, consumers are more comfortable doing everything online. With bigger companies already understanding and adapting to the change, it is time for smaller businesses to start this as soon as possible. Having an online presence means connecting with your customers who are using technology and digital platforms to run their lives.
- The Growth of Smartphones and Internet Connectivity
In the last few years, the world has increasingly moved towards smartphones. Once again, they have become an inseparable part of our lives. Everything from seeking a doctor to buying rice and other groceries to undertaking banking operations can be done through a smartphone. Your small business needs to feature in the smartphone and internet ecosystem for it to survive. If you are not doing the same, you are simply wasting a grand opportunity.
- Physical Distancing and COVID-19 Protocols are here to stay
Human-to-human contact and engagement are not going anywhere, even when we are past the pandemic stage. This is because a change has been made that everyone seems to have adopted by now. People would always be hesitant to walk into physical stores, touch and feel things and then purchase them. Having an online presence for your small business means creating a virtual experience that can aid customers to experience your products and buy them online.
- Digital Marketing like Computers have changed the World
Technologies change over the years. Remember the first-time computers came into being. Today, they are an indispensable part of our lives. There are very few things we can imagine doing without them. As a business to stay viable and meaningful, you need to always adapt to changing times and ensure that you are always competitive. You need to understand that this is where the future is headed and not being part of the same is bad.
- Digital Marketing is Affordable and Result-Oriented
Will digital marketing help increase my sales? The simple answer is yes. If you are availing of digital marketing services from Digitrio, you can rest assured that you will start seeing results in no time. You can also track your progress and compare the same to the amount of investment you are making. This makes the entire process quantifiable and shows you which strategies are working and which are not. You can also see what your competitors are doing.
The Bottom Line
When it comes to digital marketing, a sound strategy will not only help you survive but generate profits as well. You need to start understanding how your consumers have changed. Younger generations use digital platforms and technology for almost every aspect of their lives.