There’s
quite a lot of work that goes into creating great designs than meets the eye.
Armed with design kits and genius creativity, designers spend long hours to
come up with professional, impressive and compelling illustrations.
Due to their beauty and creative flexibility, these illustrations come in handy when you want to communicate ideas clearly, whether within the UI or the marketing material.
The
truth is a strong brand identity does not come easily. You need to deliver
well-crafted, concise and attention grabbing illustrations to your customers.
This will ultimately build your brand, improve relationships with your users
and boost sales.
In
this article, we discuss 7 benefits of using illustrations in your designs.
Sound
good?
Let’s
dive right in
1. Speak the universal language of visuals
Let’s
face it, communicating your brand’s key elements such as your vision and
mission statements can sometimes be extremely difficult. This is true
especially when you want to grab users’ attention quickly and to develop a long
lasting connection at a glance.
Research
shows emotions play a huge role in this and the language of images can be a
perfect tool to evoke such feelings just when you need them. This confirms the
saying that a picture is worth more than a thousand words.
2. Explain complex ideas in a coherent way
The
human brain is excellent at recognizing patterns and interpreting sequences.
Great communicators maximize on this incredible power to present complex
processes by using well designed, concise and attractive visuals. Brighten up
boring stories with creative visuals riveted together by clever metaphors. Great
communicators present ideas using visuals to weave together concise and
effective messages from a storyteller’s perspective.
3. Avoid walls of text
Bill
Gates was right when he said that content is king. However, content does not
necessarily mean huge chunks of texts. Interestingly, users are scared by huge
chunks of text and few content creators recognize that. In this era of infinite
knowledge, we are bombarded with more than enough information each day.
According to a study conducted by The New
York Times, the average human takes in 34 gigabytes of information and
about one hundred thousand words in one day. That equals to 11.8 hours of
information each day! Mind blowing facts, right?
Illustrations, when used to communicate
ideas, invite readers to an exciting journey of simplified information by
processing visually appealing versions of the message you want to convey.
Employ
attractive infographics, creative charts and custom symbols to create content
that will compel your audience to come back looking for more.
4. Build and strengthen your brand identity
Your brand
is your identity. It is the story that tells your audience why they should
prefer your products or services over those of your competitors. It is the
backbone of your business and as such, your designs should clearly convey your
company’s values at a glance. Focus on building a strong brand identity that
will make right users find you. Using illustrations is a great way to achieve
this.
5. Present a carefully crafted product
Excellence
is the key to success when it comes to business. Communicate your brand in a
way that wows new and returning customers. The use of carefully crafted
professional designs is a great way to achieve this. Offer excellent user
experience to your customers by using illustrations that will communicate your
brand precisely.
6. Solve communication problems
While communication
plays an important role in determining the success of your business, becoming
an effective communicator can be a daunting task. Different people have
different reading habits. A majority of your audience will scheme through your
content and skip sections they find repetitive. You can employ smart tactics to
solve this challenge by using illustrations in your designs.
7. Attract viewers’ attention
In a
society focused on fads and memes, capturing user attention can prove to be
difficult. If your designs can’t grab user’s attention, then it’s high time you
rethink your design strategy. Remember you are not just pushing ahead of your
competition. You need to generate leads too. That’s why you need to make use of
creatively designed visuals to communicate your message. Use illustrations that
will demand little or no explanation to communicate what your brand stands for.
Conclusions
This is pretty obvious. Using illustrations
to communicate your brand will ensure your brand is reaches a wider audience.
You will achieve a better user engagement and a strong brand identity. There
are many styles to choose from. Use illustrations to create beautiful imagery
for your products.
