If you are reading this article, you are likely looking to improve your businesses’ conversion rates.
Congratulations, you have come to the right place. Building a Shopify website to push sales is no longer the only option given how competitive the business ecosystem has become.
You need something extra to help you improve your conversions.
Enter- Shopify Landing Page!
While statistics show that specifically created landing pages increase conversions by nearly 25%, they still do not find a lot of takers.
In this article, we are going to discuss the basics and essentials of a Shopify Landing Page. If you are someone that wants to do something a little bit extra and enjoy proven results, stick around till the end of the article.
What is a Shopify Landing Page and how it can help you?
A Landing Page is a web page that has been created for one specific function. Compare this to a fully functional website that has an array of information on it. Visitors come to the landing page after clicking on an ad, a normal post, or a link on search engines or social media platforms.
They have the background on what it is that you are trying to do. The landing page aims to ensure that the final form is filled and the conversions take place.
According to experts, a Shopify Landing Page has two critical elements-
- Design and Content
If you are not creating an attractive landing page that immediately catches the attention of the visitors, they are likely to press the back button. Likewise, you need content that specifically addresses what you are looking to provide and what you want the visitors to do. The design and content need to be aligned in keeping with your intentions of the campaign.
- The Form
You can say that everything on the campaign front leads up to this. The form is where the visitor will enter their contact details. This is the gold as far as conversions. If someone submits you know that they are interested and help you with the final sale. Try to ensure that the form is built using all the best practices. Research about multi-step forms to boost conversions.
Why is a Landing Page for your Shopify Store necessary?
For the past few years, marketing gurus and sales professionals have sworn by landing pages. They have utilized landing pages as an important tool to help with their sales and conversions.
Shopify Landing pages are an essential tool to help you optimize the sales and marketing of your Shopify store. In this section, we look at five ways why a Shopify Landing Page is essential and necessary for your Shopify Store-
- It helps in creating a Singular Focus
There are moments in your business journey where you are looking for your visitors to do something specific. It can be anything from sales to subscribing to the newsletter. A Shopify Landing Page can help push the singular focus without distracting the audiences.
- Motivates Visitors to buy from your Shopify Store
Discovering your Shopify store without a campaign can be a difficult process. A landing page can boost awareness, create recognition and encourage people to purchase from your Shopify store. This means that it can help in increasing sales in the most direct way possible.
- Reduces the Bounce Rates on E-commerce Sites
Campaigns that have a click directly on a product page experience a higher bounce rate. How much you ask- an alarming 70%! This is why progressing the visitors from an ad campaign to a landing page helps in reducing the bounce rates of the Ecommerce site.
- Increase Landing Page Conversions for your Shopify Store
Many marketing experts that have experimented with Shopify Landing Pages have pointed out how longer ones perform exceptionally well as compared to above-the-fold options. In other words, you can experience 200% more conversions with longer landing pages.
- Accelerates your Email Marketing efforts
Every Shopify business is looking to build its emailing lists. What better way to achieve the same than through Shopify Landing Pages? The contact form can have an option for capturing emails. This can allow a business to create an extensive emailing database to push newsletters.
The Bottom Line
Whether it is lead generation or individual product selling or promoting giveaways, a Shopify Landing Page can be your singular answer.
If you are someone that has not tried even once to work with a Shopify Landing Page, you should immediately give it an honest try. Once you start seeing the results for yourself, you will be encouraged to use them more often.
If you have any questions, shoot them right away in the comments section below.
About The Author
Shahid Shahmiri is a digital marketer by profession. He helps online businesses to grow with smart marketing tactics to achieve better sales and leads. He is passionately focused and driven to grow businesses online and can manage the marketing and lead generation process with proven tactics and experiments. Shahid is accountable for analyzing marketing, SEO, growth and dealing with all promotional and media channels.
