When it comes to building a new company from the ground up, it’s sometimes challenging to focus on aspects such as web design. There are often so many things to consider that it’s easy to get carried away and neglect parts of company management. That said, web design is one of the few things startup owners should focus on, as it can significantly impact how the business expands.
After all, web design is a significant part of marketing. However, even the best marketing businesses will have trouble propelling a company to newer heights without proper web design. Here are some web design tips for startup companies to help keep the business afloat.
The importance of the mobile industry
First and foremost, no matter the scenario, it would be wise to focus on appeasing the mobile industry when developing a website. While there are various ways to connect with your target demographic, the mobile industry is an evergreen trend that will only continue to grow as the years go by. There are many more smartphone users than there are those who use desktop computers and laptops.
For most startups, focusing on the mobile industry ensures that people are comfortable enough with your website to potentially buy something. As a rule of thumb, the mobile version should be similar to or superior to the desktop version.
Make use of SEO packages that can improve your chances
While the use of web design professionals is the straightforward and obvious route, there are other ways to help improve your chances of success. Search engine optimisation (SEO), for example, can help companies optimise their website — particularly the use of technical SEO. The SEO packages provided by topnotch agencies such as Ocere and Digital Resource can help make it much easier for business owners to make the most out of their opportunities when building a website.
The good news is that SEO is one of the cheapest ways a startup can potentially outperform its peers. When it comes to marketing, a mix of proper web design and SEO can knock out the rest of the competition.
Prioritise loading times
One of the core tenets of professional web design would be to prioritise loading times over just about everything else. The fact is that user experience trumps just about everything else when it comes to web design, and slow loading times will cause no end of trouble. Fortunately, learning to improve loading times will also make everything else better. For example, high-quality images are great, but too high a resolution can result in slow loading times — teaching you to make the most of what you have with restrictions. It might not seem that way at first, but constraints breed creativity.
Aside from the best-practice methods above, listening to what web design experts have to say would be wise. If you go for an agency with years of experience, you can use their business knowledge to further your company in your chosen industry.