Whether you’re a website owner or a marketer, if you’ve been around for a while, by now you’d be familiar with the importance of WordPress website usability. If not, it’s time to upgrade your knowledge for good.
Most of the times, people develop a website, optimize and tweak it a bit, perform certain activities, and start feeling contented with steady traffic flow. However, their contentment soon takes the form of anxiety when they don’t receive an adequate number of conversions.
If you’ve been in the same boat, you might realize how it feels getting enough traffic but not being able to convert it into happy customers, isn’t it? To tell you the truth, one of the most important factors that result in low conversion rate is the usability of the website.
Usability is the key that helps visitors roam around the website and determine the level of ease and comfort while navigating through every available element or page. For a modern user, factors like slow loading, ancient layouts, and more are major roadblocks that stop them from having an amazing experience. That’s probably one of the significant reasons why they ditch the website and never come back.
Since your WordPress website should be capable of leaving a positive impression, it has to be strong enough when it comes to user experience. So, how can you enhance the usability of your site? Here are some of the best ways to help you out.
Clean & Tidy Design
A majority of users concentrate mainly upon pretty designs rather than the functional ones. To tell you the fact, it’s a myth prevalent all across the industry that the audience chooses appearance over the comfort of use. In reality, visitors prefer functionality over striking appearance.
Therefore, while pondering upon many factors, don’t end up developing such a website that does nothing but confuse your visitors. Your website should not complicate navigational aspect for your users. While intriguing and unique designs may win you creative appreciation; on the other hand, if you are using predictable interface it may help you gain conversion.
For instance, have a look at this website here:
What is the best part that you can notice in this picture? The combination of beautiful typography, full-width design, and bold colors look simple and clean, isn’t it? Not just that, it even represents an amazing balance between functionality and formation.
Keeping this in mind, you can strive for a similar appeal and make the website usability a primary aspect to attract more and more visitors.
Remove Broken Links
Broken links are the ones that redirect your visitors to such pages that don’t exist. For instance, suppose that you published a valuable article on your blog and added an external link to a relevant blog published on an authoritative website.
After a few months, if the owner of the external website has deleted that specific blog, link mentioned on your website will be futile and dead. So, if somebody clicks on that link to obtain more information, he/she will find nothing. And, it can be a major turn-off for your readers. Hence, it’s important to remove such links from the site as they can leave a bad impression on your visitors.
Of course, assessing every available link on the site manually becomes a hectic job. In such a scenario, you can seek help from adequate premium WordPress plugins and can keep a tab over your links from time-to-time.
Simple Website Navigation
Often, you’d have come across such websites that make use of mega menus. Of course, these massive menus attract a majority of website owners. However, even if you think of walking on the same path, what you must keep in mind is the correct implementation.
With mega menus, surely, you can organize a variety of pages, sub-pages, as well as featured content into small spaces. But, going overboard with them is also easier, which can have its own repercussions. With a variety of plugins, you may end up adding images, widgets, and a lot more into your mega menu, which can be distracting to your users.
The way Amazon has done it is quite simple-
If you’re planning to implement mega menus, consider the primary purpose. You must make the content easy to find and the menu should be easy-to-read. Avoid overstuffing as it can impact the legibility altogether.
Use Contact Forms & Popups Carefully
To enhance the subscribers’ base and to engage the audience, popups and contact forms are widely being used across the globe. However, one thing that you must keep in mind is that the excessive use of these two elements can impact the usability of your website altogether.
Not just that, but if you’re displaying a large number of forms and popups, you can come on Google’s radar, which can result in low SERP. Thus, it would be better for you to be cautious and keep the modernized elements lively.
Moreover, to get the best results, try and concentrate more on using optimized WordPress themes, compatible enough with almost every popup and contact form plugin.
Improve Search Capabilities
There is a variety of such features that the default search engine of WordPress lacks in, such as weighted relevance, custom fields, and more. Hence, to enhance usability, improving the capabilities of the search function is extremely important.
Fortunately, you can grab a myriad of WordPress plugins to extend the functionality. You can navigate through options available in the WordPress inventory or can also look out for them in external sources. In the end, regardless of the plugin you select, make sure that it’s making your search bar user-friendly and intuitive.
Moreover, it should also provide your users with the capability to execute custom research. For better understanding, you can have a look at the below-mentioned image:
Concentrate on Security
One of the primary concerns that make people hesitant when it comes to spending time on your website or purchasing something is the security. To maintain the standard of WordPress website usability, you must look out for security loopholes and take the corrective measures as soon as possible.
Or else, your users will be in constant fear of losing over their digital assets, if your website gets attacked by hackers frequently or have serious downtime. In such a situation, your audience will also have a tough time trusting your brand altogether.
Therefore, make sure that you’re cautious enough and taking security issues quite seriously. By doing so, establishing brands credibility becomes easier. And, improving usability seems an achievable task.
Precise & Clear Call to Actions
Regardless of the niche your business is working in; you must put adequate highlight over your CTA buttons so as to make them instantly visible by your website visitors. Before displaying these buttons, be clear in terms of where you wish to redirect your users, whether it’s to a landing page or a specific product page.
For instance, let’s take this CTA and message and evaluate it:
The CTA mentioned in the above picture encompasses clear language and a precise message. The typography size is correct, and the tone is convincing as well. The information has been placed in such a way that it makes it easier for users to have an amazing visual experience.
If your CTAs aren’t getting enough notice, figure out the basis of the problem. Discover what exactly is making your visitors stay away from your CTA buttons and fix that issue immediately.
Consistency is the Key
Consistency is another principle, rudimental enough, so as to be respected well enough in the usability of a website. Whether you’re developing the website for the first time or redesigning it altogether, you must stay consistent in terms of interactions, functions, performance, content, and task operations.
For example, have a look at The New York Times page.
For years, they have stayed consistent. Despite minor changes in their design, the users of the New York Times would still know where to find the information and where to click. So, keep introducing new things to your website design, but not at the cost of consistency.
An important thing to keep in mind is that accessibility and usability are two basic foundations of any website. As long as your site can be accessed by every person, it will be easier to gain conversions and higher revenue.
Thus, apart from these few things mentioned above, enhancing UX design and optimizing the usability is an ongoing process. With each trend getting introduced, you’d have to make sure that your website is appropriate enough to match the basic standards of the industry.
Also, while executing these tasks, make sure you are keeping end-users in mind. Create an objectified strategy and stick to the plan. Dig deeper into the research and keep implementing new ideas and techniques to enhance the usability of your website.
At the end, your efforts are surely going to yield better results. Don’t forget to share with us your proven techniques in the comments section.