Imagine a world where you weren’t tied down to your desktop, and could successfully manage a social media campaign on the go, with nothing but your phone. The convenience you imagine can be a reality, all you need are the right apps.
Instead of wasting countless hours doing things the old-fashioned way, you can instead use some of these amazing apps to revolutionize the way you work. Working smarter, not harder, to outshine the competition and successfully keep track of your social media platforms.
Even if you’re not using social media for a campaign, you can still learn about a few amazing apps that will ensure you never handle your social media accounts the same way ever again.
Why you should use a mobile app for social media management
Handling your social media accounts from your phone is no longer the tedious process it used to be just a few years ago. The last few years have seen a surge in social media marketing management tools and several user-friendly apps launched for the mobile phone to help manage your social media. This makes sense considering that social media statistics show that the average user spends three hours daily on social media.
Since everyone uses social media primarily on their phones today, it makes sense that managing your social media is now easiest when done from your phone. Whether you’re tapping into social media to engage with customers, build your email list, partner with influencers, or promote the fact that you’ve created a blog; its uses for brands are limitless.
You can probably do everything you need, if not more, from a mobile app for social media management.
Let’s look at some of the benefits of using a mobile app to use social media and what advantages you have as a result.
1. Control all your social media apps in one place
The most effective way to handle your social media is to have everything under one roof. With Facebook, LinkedIn, Twitter, Snapchat, Instagram, and Pinterest, you have so many pages in total and so many social media posts that you want all these platforms to be compatible with the app you use to perform a single action across all platforms.
It also helps to link social networks so a single post can be simultaneously posted on all platforms and not just on one social network at a time. Using an app can help you manage this.
2. Some apps offer extra features like social listening
Social listening is an incredible feature that allows you to keep up to date with what people are saying about your business. With social listening, you can sense the public perception of your business which plays a huge role in staying competitive.
You can also use social listening to keep track of your competitors. It is, however, a more expensive feature and shouldn’t be expected with free or cheaper applications. However, if you want to grow your business online or build an online store, this feature is a must-have.
3. It’s more cost-effective for small businesses
When you’re a small business, you undoubtedly have quite a few costs to keep your business running. Due to this, you may not be able to hire a social media manager as the team is usually very lean with just a few team members. For this reason, having a mobile app or mobile apps to help keep track of your social media platforms is a huge help.
What would otherwise require you to hire an additional employee can now be handled for a fraction of the cost by you. Take your campaign into your own hands and manage your Instagram, Facebook, Twitter, or any other social media presence yourself.
Popular mobile apps for social media management
Let’s look at some of the most efficient mobile apps that we’ve hand-picked for you for easier media management. Feel free to go through them and use your favorite one or even multiple mobile apps. Whatever gets the job done.
Think of Buffer as an all you need social media toolkit. It’s used by over 160,000 small businesses and is definitely at the top of our list. With Buffer’s social media analytics, you can measure your social media performance in a few clicks. If you ever find yourself not having enough time to get your social media content organized, this is definitely the way to go. Besides post scheduling on Facebook and other platforms, you can easily track your growth with the statistics of what’s working and what’s not to help you create better content.
It also lets you schedule your posts on Facebook and other social media platforms to focus on other things that take up more of your time. Labels and hotkeys allow you to skip to the most important comments faster. If you’re looking for an app that actively lets you track growth and grow based on data, then Buffer is definitely the way to go.
If you’re just looking to test out Buffer, it has a free plan that you can use with limited features; however, the Essentials plan is just $5/channel/month, which is extremely affordable and comes with much more features. It’s an app worth trying out.
This is another great app like Buffer that lets you schedule your posts. With scheduling taken care of, you have more time to plan the rest of your campaign. Hootsuite is also a brilliant resource for finding out what your customers think. It keeps an eye on the latest social conversations, trends, and brand mentions. The inbox also combines all conversations from across all social channels in a single thread.
The social analytics dashboard shows your top-performing content and also gives personalized insights on why it works well. In addition to this, the app is great for collaboration and allows you to assign, re-assign, and resolve social posts with team members to discuss the best way to respond to a post or message.
Finally, it supports seamless integration with Facebook, Instagram, Twitter, LinkedIn, and Pinterest. So no matter what platform your business uses for promotion, if you want to post or create content, need analytics tools, or you’re just looking to ensure your post publishing sticks to a schedule, Hootsuite has you covered. Plans vary depending on the number of users, so make sure you pick what’s best for you.
If you’re looking for an app that specifically gives you insights into how your brand is faring online, this is it. Mention enables brands and agencies to monitor the web, listen to their audience, and handle social media.
With Mention, you can monitor over 1 billion sources across the web every single day, including press articles, forums, review sites, and blogs. It allows you to uncover trends in conversation and even filter and analyze data from Twitter, Facebook, and Instagram.
Finally, you can easily draft, schedule, and publish posts across multiple channels. The pricing varies quite a bit from plan to plan, so make sure you select the one that is ideal for your business needs. The app comes with a free 14-day trial and is available for both iOS and Android devices.
With more supported integrations than any other social media tool, this mobile app includes Facebook, Twitter, YouTube, Instagram, plus much more among its integrations. You can also customize and preview posts on each platform individually to ensure your posts do well on all your pages. Integration can be important in the eCommerce business, and you might want to pay attention to what integrations are supported and if they’re important to you.
It also comes with some powerful tools for collaboration so your social media team can work together efficiently. You can even assign conversions to other teams if you think it’s something they need to see.
When it comes to media management from a mobile app, Sendible allows you to streamline your workflow completely. Some of the extra features include smart queues, which let you categorize your content and create pre-scheduled for your posts or for just one post at a time.
It also comes with a content library full of canned responses and stored hashtags, bulk scheduling which handles scheduling for months and is very useful to help create a schedule for a post over long periods. The Sensible mobile app, which is available for iOS and Google-based Android devices, is perfect for a growing brand as it scales from your first client to your hundredth, so rest assured it’s an excellent tool for handling your social networks.
With this incredible mobile app, you can essentially create media and share it to your Twitter, LinkedIn, or Facebook page by selecting the individual pages or choosing to post on all your pages simultaneously. You can also create or schedule posts for Twitter, and Everypost will shorten it automatically without making it look edited or incomplete.
If that isn’t enough to make it an ideal mobile app to handle your media pages, it also is extremely affordable. It’s free for personal use however, if you are using it for your brand page, you can choose from one of the following price plans:
- Personal: Free
- Pro: $2,99/mo
- Plus: $29,99/mo
- Advanced: $49,99/mo
- Teams: $99,99/mo
Everypost is a mobile app for an Android or iOS user that makes all the difference to your business accounts, whether you’re running a Pinterest page or extremely professional accounts for multiple clients.
The one downside is that you can’t use it for analytics or monitoring the data associated with your accounts. However, the highly affordable price monitoring software can’t be expected. If you feel like you haven’t yet found a tool for your business needs, chances are it already exists, and you just haven’t heard of it. There are several social media tools that can make your life so much easier.
When it comes down to it, if you’re looking to make life easier and automate or streamline most of your posting, an app is the way to go. You want to make sure you use something with powerful analytics software because data is a huge business advantage. Finally, even if you’re just one user, using software to help handle your account can make a massive difference. With all the trial plans available with no down payment, there’s never been a better time to try out an app and see the difference for yourself.