No one likes navigating through a slow website. Whether it’s a blog or an online store, people don’t have the time to wait for your blog to load. If you own a website, you need to invest in making it fast.
A fast website not only guarantees a memorable and fulfilling browsing experience, but it also ensures that you get more traffic.
You need traffic to thrive in the digital space. Make sure
you center your entire business model around fulfilling the needs of your
customers. One of them is ensuring that they get what they’re looking for in
the shortest time possible.
It’s common knowledge that humans have a short attention
span. That, together with people’s busy lifestyles means that when they go
online, they’re looking for convenience. Even you will agree that you get
agitated when you have to wait more than three seconds for a page to load.
This would be okay decades ago because the internet had not
revolutionized as it has today. People have gotten used to speed, and they
won’t tolerate your slow website in the name of quality content. There are
thousands of other websites that can provide users with the information they
came for on your website.
The marketplace is saturated, once you get the attention of customers, do whatever it takes to keep it. Be sure to get online helpers to help you fix your website as soon as possible.
1. You Lose Website Traffic
When your website is slow, you’ll end up losing
website traffic because of the increased bounce rate. Since people don’t
like to wait, they’d rather look for the information they want somewhere else
rather than wait on your site to load.
You need to regularly update your website to ensure it loads
with the recommended speed. Work with expert web designers who know how curate
a highly-responsive website.
2. Decrease in Purchases
Did you know that a person is capable of abandoning your
site if your check out process is complicated? When designing your check out
process, make sure it is easy to follow. Once a customer sets their mind on
buying a product, the only thing that can change their mind is a slow website.
Be sure to include digital payment options because many
people prefer to deal with digital money. If the pages take too long to load,
consult with a web designer to find out what can be done to speed up the
process.
3. Bad Reputation
Every website owner needs to put in a lot of effort to build
a positive reputation for their brand. It would be so bad to lose your
reputation just because you can’t fix the loading speed of your site.
You need to regularly check how fast your pages load because
sometimes your website might have a problem that you’re not aware of.
4. Increase in Bounce Rate
There is nothing as frustrating as losing website visitors
who had developed an interest in your content. Fix the speed of your website
because attracting website visitors is no piece of cake.
Conclusion
The loading speed of your website is as important as the
quality of articles you publish. Work with a professional web designer to
ensure all pages on your website load in less than three seconds.
