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Five Reasons Why You Need to Update Your Website

by codegrape / December 12, 2019

You have a website for your business, you’ve added content to it regularly to keep it active and in the search results. You’ve updated all the backend stuff to keep it secure but have you  stepped back recently, and taken a good look from the viewpoint of your visitor?

Let’s take a look at what you really need to be looking at when you need to update your website.

1 – Visual Appeal

How your website looks is a reflection of your company. If it looks professional, is easy to navigate, and has all the relevant information your customers are looking for, it will give a great first impression. Finding great themes that look the part isn’t hard, but finding one that will do what you want can take time.

Dates on your blog posts or events? You might want to remove those so that they still look relevant and not outdated or time-limited. Also, depending on how long you have been running your website, check for outdated parts that no longer work properly.

2 – Stock Images

Not only should the written content look professional on your website, but your visuals also need to look in-keeping with the feel of the site. Using custom photography and art work is a priority. Although stock images are easy to use, there are many pitfalls when it comes to using them on a business website. Overuse of images may make your site look like another your visitor has already been to.

3 – Call to action

How effective is your call to action? Many websites have these to drive their prospective customers to become leads after completing an action on a landing page.

  • Is yours working?
  • Is your USP and call to action highlighted on the landing page?
  • Is it interesting enough to make a visitor complete the desired action?

You can find out the answers to these questions by looking at your conversion rates. There are many tools available to help see how your call to action is converting, and lots of plugins and software to help you create engaging landing pages.

You may also be looking at booking appointments on your site. Scheduling software like https://www.inspectionsupport.net/home-inspection-scheduling-software/ is just one of many software packages that can be used to book appointments direct from your site.

4 – Content

Your website may look amazing, but unless your content is exceptionally strong, you will lose visitors quickly. Updating your site is one way that you can address any communication problems that your current design may have.

There are many different options when it comes to content. From the written word, to more visual means such as video. Whatever option you use, make sure it is concise, to the point, and easy to interact with.

Once you have your content in place, make sure that it is easy to find. Navigation is one of the major pitfalls many websites stumble into. Having too many options to choose from can be confusing if you don’t really know what it is you are looking for. Like your content, be concise and direct. Have a ‘start here’ page for new visitors and an easy accessible menu with only a few tabs to choose from.

5 – Security

Security on your website should be a top priority. Keeping it safe is easy when you know how.

By keeping everything up-to-date and backed up, you limit the opportunities of being hacked. Do you have a secure internet connection? HTTPS are just one way to make sure your website is safe and secure for both yourself and your customers.

Using up-to-date security plugins and software is another great way to protect your site. You need to be going into the backend of your website at the very least monthly to ensure all your plugins and software are updated to the newest version.

Out of all the above reasons to update your website, security is the main aspect. You will have a duty to your customers to keep them safe when you are interacting with them online. Keeping their personal details private and confidential is a legal requirement and one you need to be taking seriously.

Conclusion

There are many more areas in which you might want to update on your site, but if you need to give your website a quick refresh, then these five should be your priority. Creating a system of periodic checks to ensure all the information is current and correct will help limit the amount of time a refresh will take, and allow you to continue to work in your business rather than on it.

actionappealcallcontentimagesecuritystockupdatevisualwebsite
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  • Previous PostHow to Successfully Set Up And Manage a Business from Home
  • Next Post4 Negative Impacts of a Slow Website and How to Make It Faster

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