Whether you are a one man band just starting a business, the owner of a more established startup, or a marketing manager at a big firm, it is your responsibility to promote the business. In our ever-changing world, you may be wondering, “how can I promote my business?”
New business ventures don’t always have the same marketing funds that bigger companies do. That means you need to get creative. In this article, we teach you the best ways to promote a business. Although we may focus on tactics for small businesses, these ideas apply to firms of all sizes.
Establish a Website
Before you go out and spend your time and money on attracting new customers, you need to have something to attract them to. Set up a website using Wix, WordPress, or Shopify. Shopify is a great choice for any ecommerce business. Keep track of website best practices or hire a digital marketing agency to help your website rank on Google. Some high quality search engine optimization (SEO) or pay-per-click (PPC) advertising can put you at the top of Google’s search engine results page.
Using social media is an inexpensive way to grow your audience. Run ads on Instagram to reach people in your target market. Encourage people to follow your account to build your love group. Engage with this audience by asking them questions in posts to the feed and stories. Run giveaways to create brand loyalty and offer discounts to reward them for following. For example, if you’re a flower business, you can offer a certain percent off on your Mother’s Day Lebanon offer. You could always hire a social media manager to help you with this task.
Go to Trade Shows
Find a trade show or local market that your target audience is likely to attend. If you sell physical products, you can sell them there. The memorable booth you set up and the personal interactions you have with attendees may lead them to visit your website later on. Many people would think to hand out business cards at events like these. With the advent of COVID-19 and new concerns about sanitation and cleanliness, you may want to consider using a digital business card. Give people the opportunity to simply scan the QR code and visit your website on their phone. Plus not all QR codes are static, you can opt for a dynamic QR code where you can customize how you to track QR scans, retarget users online, schedule campaigns, and more. This minimizes the spread of germs and immediately increases traffic to your website.
There is no better way to create and maintain customer loyalty than through email marketing. Encourage people to sign up for your email list when you meet them at trade shows or when they visit your website. Consider using a pop-up on website landing pages to ask people to sign up. Or include a check box to receive new product updates and offers at check out when people order something online. Reward people for signing up by offering email-exclusive discount codes and offers. These rewards are what develop loyalty.
Utilize Public Relations
Use public relations to your advantage. Few people realize the full benefit of using the news. There are plenty of slow days when news stations have time to fill in their broadcast. You can help them and help your business by writing a news story about your startup. This works best when your company does something noteworthy. If your company is a non-profit or otherwise focused on doing good in the community, you have a great opportunity to share your story on the news. Putting on a big event to promote your company can also provide a news station with something to talk about. They might even send reporters to the event to cover it. Don’t underestimate the power of public relations.
In conclusion, there are plenty of creative ways to promote your business. Even on a tight marketing budget, you can effectively get your name out there. What is the best way to promote a business is ultimately up to you. Different tactics may work better for different companies in different industries. Find out what works best for your business!