A corporate identity is a company’s image. And a logo is its distinctive sign. It makes you recognizable and differentiates you from the competitors. The emblem of a famous company is the guarantee of its quality.
Corporate identity is a unique set of elements and graphics, which enhances the perception of the brand message. Each element allows you to recognize it among hundreds of companies. Designing a logo and corporate identity is not an expense line, it is an income line. Of course, it is not an easy task, but there are a variety of logo designs available online. They differ in their stylish visual appearance, quality and ease of use.
But if you create this product from scratch, you need to have not only a great idea, but also an impressive budget. So, today we are going to take a look at the intricacies of logo design and find out how much it will cost in 2022.
What is The Purpose of a Logo Creation?
An attractive logo is an effective marketing and promotion tool. The purpose of logo design is to show the unique features of the company and to create a positive perception of the brand by potential customers. Logo design is a business card of your business. Whether you choose to use a free logo maker or hire a professional, it’s still a task that needs to be done. And it is very important that it should be clear, easy to remember and most importantly convey the essence of the company.
Connection Between Brand Identity and Logo
Customers will always remember a service or product that design catches their eye. A corporate identity is more than just a logo. With it, a business shows its personality and forms the clients’ idea of what the business is really like. Brand style must reflect the qualities that the business represents, as well as inspire confidence from customers and partners alike. Logo and corporate identity are closely related to each other. The identity evokes customer trust in the business, confidence in the quality and a positive opinion of the services provided. And to create a memorable logo you need to work on the development of brand style.
To do this properly, you need to:
- Analyze the company. To begin with, a comprehensive study of the company is conducted. Consider its strengths, advantages over competitors and activities in general.
- Highlight the main strategy. Based on the information gathered, the main idea of positioning is chosen. This is the message that will be conveyed to the client through the logo and corporate identity.
- Develop the various components of the brand. At this stage there will be designed different variants of the logo, from which you can choose the most suitable one.
- Create a brandbook. By results brandbook is created. It is a detailed document containing the design of the logo and other elements and recommendations for its use.
Types of Logos
Before we deal with the price of design, you need to understand what type of logo you want to use. And already on the basis of this you can find out the exact cost of the designer services or web studio.
Abbreviations and monograms
We all have seen the NASA, IBM, HP and similar brand logos. These variants are abbreviations of long company names. A two-word or more business names are more often difficult to remember than just acronyms. Letters logos and monograms are the best option for companies with multi-word titles. When developing such a trademark one should pay increased attention to the selection of fonts. Not only should the lettering match the style and mood of the company, it should also be readable on small cell phone screens and business cards.
Word logos
They work very well when a business has a short and clear name. For example, let’s take Google. A memorable name combined with a colorful font form a strong brand identity. Here typography comes into play again.
Graphic signs
A logo-symbol is a design based on graphics. It is a visual image that comes to mind when you hear or think of, for example, Twitter. This company’s logo is so iconic that its recognizability is something to be envied. Here is a brand visualization built solely on image.
Abstract logo
This is a specific type of graphic product based on abstract shapes. One of the most famous examples is the trefoil with three stripes or just three stripes Adidas. Like all graphic logos, abstract labels condense the brand into a single image. They allow you to create truly unique and distinctive images to visually represent the company.
Text and graphic marks
These are logos composed of words and images. A world-famous example is Lacoste. It is a logo with a graphic image that perfectly works with the company name is a universal choice. In addition, companies with such a trademark often switch to a more discreet version and use only the brand image. In this case, the recognizability does not decrease.
How Much Will I Have to Spend on a Logo in 2022?
A logo is an integral part of a brand’s identity. In many cases, it is the first thing a potential customer sees, and it is important to create a logo that will stand out from the competition. But how much should a logo design cost? As with all business expenses, you must match the cost of logo design with the quality you will receive. Ordering a logo creation from a graphic designer or web studio is a guarantee that your final logo design will convey the brand message. Also, as with any service, there are many price options for design, and it is important to understand what you are getting and at what price.
You have these alternatives:
Self-creation
Price: $0 — $300.
This cost includes selecting and purchasing a template, font, and using a special program. You may also find a freelancer who will do the desired product design for a low price. This option is great for small companies with a little budget.
Designers
Price: $300 — $2500.
This option is more suitable for serious brands who can resort to the services of a professional developer and give them specific requirements and get the result you want.
Web studios
Price: $2500 +
There is no exact amount, because each agency puts its price based on your design needs. In most cases they are engaged in full development, offering you a lot of different options, which will be supplemented based on your preferences. This option is suitable for brands with a high budget.
Remember, the bigger your budget, the more chances you have to get the perfect logo design. Plus, you should expect for:
- high quality,
- different formats,
- product exclusivity.
Final Words
The brand logo is a highly important part of the corporate identity. You need to take its creation very seriously, consider trends and develop a unique concept. If you doubt your abilities, you may safely turn to professionals for help. So, you can save your time and still get the perfect product that meets your needs. But remember that to achieve this result in 2022 you will have to spend from $300 to $2500 and more.
