Are you in search of an easy and affordable way to
take your offline business online? Look for a reliable website
builder. Over the years, website builders have grown into popularity,
thanks to their code-free editing capabilities.
There are plenty of best and cheap website builders
out there empowering ordinary people by giving them the opportunity to get
their websites live.
With a website builder, you can have your site up and running on the
web without using any web code or programming. If you’re wondering what exactly
a website builder software is and how does it work, continue reading this post.
So what is Website Builder?
Basically, it is a software or program that lets
users create a website online. This software lives on a web server of a hosting
company as a hosted SaaS (Software as a service) platform. You do not keep this
software on your local computer. Instead, you use it on the web to create a
website.
Some of the popular website builder providers are:
WordPress
Wix
Weebly
Site 123
Squarespace
How Does Website Builder Software Work?
The beauty of website builders is, they are designed
for people who don’t know much about the website creation and those who are in
hurry.
According to a survey
conducted in 2017, a good number of people use website builder software for business purposes and
the majority of them keep beginner-to-intermediate knowledge of website
building.
The most website builders support drag-and-drop
function makes it easier to place various elements exactly on the spot a user
wants. Even if you want to navigate the menu horizontally, it would be easier
by using the editor.
In most cases, there are just 3 steps to use website
builder software:
- Drag you content
- Drop it
- and hit the “Publish” button
It is as simple as that.
Since the entire process is quite straightforward, it
is easy for users to build a website from scratch in just a matter of seconds.
Note:
For the feature-rich and complex websites, it may take more time to create a
website with the website builder.
Tips to Choose the Right Website Builder
Now when you know what website builder is, how it
works, let’s take a look at top consideration for picking up the right website builder.
Customized Domain Name
Every website must have a unique domain name. It is
simply the address of your site that a user will type into his browser to
access your website. Always make sure the website builder you have chosen
allows you to use your own unique domain name.
Design Templates
Although every website builder updates their
templates from time to time there are a few that will offer you decade old
themes. So, avoid them.
Look for a builder offering beautiful templates that
are modern in both functionality and appearance. A good website builder should
give you plenty of options for templates so that you can choose the one that
best suits your business niche.
User Friendliness
Your website should look fresh as a living document.
For that, you need a website builder that is easy to use. Make sure your
website builder offers WYSIWYG (What You See is What You Get) style, editor.
Making addition and content editing should be as simple
as in a word file. So, check with this in advance.
Search Engine Optimization
It is an important aspect that you should consider if
you really want to see your website in search engine results. Look for a website builder software supporting
robust SEO features.
You should be able to create SEO friendly meta
titles, meta description, alt text, and XML sitemaps. In addition to this, you
must have an option for creating appropriate robot.txt file options.
Mobile Responsiveness and Speed
Since the majority of people nowadays using the
internet via mobile phones, your website should be designed for mobile devices.
Remember that not all website builders are capable enough to create a website
that is ready for small screen devices.
So, always check with it in advance whether or not
your potential builders let you create a mobile-friendly website.
Speed is another important factor that you can’t take
back seat. Your site must load quickly without chewing a ton of the internet
data.
Visitor Tracking
Visitor tracking is crucial to measure the success of
your website. A quality
website builder gives you an option to add Google analytics
code to your site. This is a free tool from Google that helps you keep track of
your traffic.
In the past few years, numerous website builder providers
have grown in the market. And it would not be wrong to say that gradually they
are taking over the other traditional methods of building a website.
So, if you’re planning to build a website and looking
for a quick and affordable way you may also try this great option.
