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What is Website Builder: What to Look When Buying?

by codegrape / February 29, 2020

Are you in search of an easy and affordable way to take your offline business online? Look for a reliable website builder. Over the years, website builders have grown into popularity, thanks to their code-free editing capabilities.

There are plenty of best and cheap website builders out there empowering ordinary people by giving them the opportunity to get their websites live.

Also, Checkout the top fastest WordPress page builders based on testing performance.

With a website builder, you can have your site up and running on the web without using any web code or programming. If you’re wondering what exactly a website builder software is and how does it work, continue reading this post.

So what is Website Builder?

Basically, it is a software or program that lets users create a website online. This software lives on a web server of a hosting company as a hosted SaaS (Software as a service) platform. You do not keep this software on your local computer. Instead, you use it on the web to create a website.

Some of the popular website builder providers are:

WordPress
Wix
Weebly
Site 123
Squarespace

How Does Website Builder Software Work?

The beauty of website builders is, they are designed for people who don’t know much about the website creation and those who are in hurry.

According to a survey conducted in 2017, a good number of people use website builder software for business purposes and the majority of them keep beginner-to-intermediate knowledge of website building. 

The most website builders support drag-and-drop function makes it easier to place various elements exactly on the spot a user wants. Even if you want to navigate the menu horizontally, it would be easier by using the editor.

In most cases, there are just 3 steps to use website builder software:

  1. Drag you content
  2. Drop it
  3. and hit the “Publish” button

It is as simple as that.

Since the entire process is quite straightforward, it is easy for users to build a website from scratch in just a matter of seconds.

Note: For the feature-rich and complex websites, it may take more time to create a website with the website builder.

Tips to Choose the Right Website Builder

Now when you know what website builder is, how it works, let’s take a look at top consideration for picking up the right website builder.

Customized Domain Name

Every website must have a unique domain name. It is simply the address of your site that a user will type into his browser to access your website. Always make sure the website builder you have chosen allows you to use your own unique domain name.

Design Templates

Although every website builder updates their templates from time to time there are a few that will offer you decade old themes. So, avoid them.

Look for a builder offering beautiful templates that are modern in both functionality and appearance. A good website builder should give you plenty of options for templates so that you can choose the one that best suits your business niche.

User Friendliness

Your website should look fresh as a living document. For that, you need a website builder that is easy to use. Make sure your website builder offers WYSIWYG (What You See is What You Get) style, editor.

Making addition and content editing should be as simple as in a word file. So, check with this in advance.

Search Engine Optimization

It is an important aspect that you should consider if you really want to see your website in search engine results. Look for a website builder software supporting robust SEO features.

You should be able to create SEO friendly meta titles, meta description, alt text, and XML sitemaps. In addition to this, you must have an option for creating appropriate robot.txt file options.

Mobile Responsiveness and Speed

Since the majority of people nowadays using the internet via mobile phones, your website should be designed for mobile devices. Remember that not all website builders are capable enough to create a website that is ready for small screen devices.

So, always check with it in advance whether or not your potential builders let you create a mobile-friendly website.

Speed is another important factor that you can’t take back seat. Your site must load quickly without chewing a ton of the internet data.

Visitor Tracking

Visitor tracking is crucial to measure the success of your website. A quality website builder gives you an option to add Google analytics code to your site. This is a free tool from Google that helps you keep track of your traffic.

In the past few years, numerous website builder providers have grown in the market. And it would not be wrong to say that gradually they are taking over the other traditional methods of building a website.

So, if you’re planning to build a website and looking for a quick and affordable way you may also try this great option. 

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