Traditionally, when you think of flyers, you think of wandering around the city, stapling pieces of paper to poles. Alternatively, you might have bad memories of trying to hand out flyers to strangers with every person thinking you were trying to sell them something.
Though flyers are still handy when utilized this way, digital channels allow marketers to attract a much wider crowd.
If you’re hosting a show or event, you need an impactful flyer design that will help you promote it and generate more ticket sales. So, what makes an effective event flyer? Here are some key elements to include, which will help you grab people’s attention.
1. Easy to read text
While it can be tempting to
use funky, unique font designs, it’s more important that it’s readable. There are a couple of things
to consider here. Firstly, the color of your font should stand out on the page.
If your background is an image,
make sure the font is in direct contrast. Avoid using busy backgrounds that
make your message hard to read. Secondly, avoid using overly scripted fonts or
anything that people can’t see from a distance. Simple is better.
2. Be informative
Your flyer should give potential buyers all the information they need to know about your show or event. Don’t include useless information and be straight to the point. People have short attention spans, and if they can’t get the details that they need fast, they will move on. Essential things to include are the name of your event, the location, date, time, and price of the ticket. This is what will attract people. If it’s a digital flyer, make sure to include hyperlinks or generate a dynamic QR code that they can easily scan using their smartphones.
3. Remember social media feeds
Everyone wants to connect
on social media, so including social media hashtags or icons will instantly
draw attention. People want to show each other all the cool things they are up
to on their social media, and your event could be one of those things. On top
of that, you can encourage people to get involved in social media by tagging
your event. If you have a digital flyer, consider offering an incentive to
share it, such as a theater ticket giveaway from TicketSales.com for
someone. Use your flyer as a way to get your audience engaging with your event
before it’s even happened.
4. Consider visual hierarchy
Anyone that views your flyer
will read it top to bottom. Make sure you consider this when identifying where
to include relevant information and visual aids. The most important details
should be prominent, but you can include other graphics and text that help sell
your event further. Be strategic in where you place this information, and make sure it represents your
brand.
5. Watch for typos
Proofread your flyer over
and over again. Also, have a few colleagues or friends look it over as well.
Having a typo or grammatical mistake will instantly turn off any potential
ticket buyers. If you plan on printing out flyers to hand out, you cannot fix
this mistake once printed, so you must get it right the first time. Even with
digital flyers, it can still hurt your reputation and cause you to miss out on
a good chunk of sales.
