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What Analytics Your Business Needs to Track

by codegrape / March 4, 2020

In the 21st century, it seems like we have analytics for absolutely everything. We collect more data than ever before, and for much of that data, it’s very difficult to turn it into actionable insights.

There are, however, a number of analytical tools available to businesses that they’re not making the most of. These analytical tools don’t just give you data; they give you actionable insights that can really help your business to grow.

So, what analytics does your business need to track, and how can they help your growth?

Website Analytics

Every business has a website, but many don’t use the data those websites collect to form actionable insights. However, if you’re not using your web analytics to inform your decision making, then you’re really missing out on a valuable resource.

Google Analytics is a free platform that gives you a huge amount of information about how people interact with your website, and you can use this information to improve your business performance. When you have 100,000 visitors a month to your site, these analytics can give you so much insightful information.

You can find out what content your visitors like most, what marketing messages are most effective, which promotions are selling your product – the list is endless.

If you have a website that’s getting traffic, then you’ve got to make the most of this data.

Call Analytics

Call analytics are particularly useful in call centers, but they can benefit companies in any industry. Any interaction your employees have with a customer is a valuable learning opportunity, but only if you have access to the data from those calls.

Through a quality UC software from a company like Code Software, you can access analytics that can help streamline your communication and improve processes.

The technology in these systems is so good that it can track keywords from conversations that lead to purchases, detect the sentiment in a customer’s voice to decide if they’re happy or unhappy with the service, predict customer preferences, and detect fraud.

This data can have a huge impact on the effectiveness of your employees, but only if it’s presented through good analytics.

CRM Analytics

Sales CRM software puts your customer relationship management tools in one place and allows you to track performance in sales and customer service. This is another key area of any business, and so it’s important to learn from the data that’s being collected.

By tracking your company’s interaction with customers, CRM analytics can help give you an overview of how well your business is performing. If targets aren’t being met, then you can look through the data and pinpoint the reasons that might be. 

For example, your CRM analytics might show you that you’re generating lots of leads, but you’re missing your targets of replying to 80% of those leads in under 24 hours. This may be a reason why you’re not converting as many leads as you want to.

Without the detailed analytics, it’s much more difficult to pinpoint the problem.

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