When it comes to universities, there are a lot of growing challenges.
Students today are looking for more from these institutions than just a degree; they are looking for guidance, a relatable atmosphere, and, of course, somewhere that they can grow as people.
In a bid to recognize and adapt to these needs in today’s competitive landscape, universities are constantly seeking ways to attract more students. With the rise of online learning and increasing competition from other institutions, universities must differentiate themselves to remain relevant and attract new students while also ensuring that they provide the highest level of education that they can.
So, if you are the head of marketing at a university, here are some strategies to think about that can attract more students.
Create a Strong Online Presence
In today’s digital age, a strong online presence is essential to attract prospective students, as well as to promote what it is that your university can offer. Universities should invest in creating a user-friendly website that is easy to navigate and contains all relevant information about the institution, including degree programs, campus life, student organizations, and financial aid opportunities. The website should also be mobile-responsive, fast, and attractive to appeal to as many students as possible. Of course, if you need help with this, you should look to a college marketing agency for guidance on how to get your university website up to speed.
Use Social Media to Connect with Prospective Students
Following that, social media is an excellent way to connect with prospective students and engage them in a conversation about the university. Universities should have a presence on social media platforms such as Facebook, Twitter, and TikTok and use these platforms to share information about the institution, highlight student achievements, and showcase campus life. These platforms also offer a great space for your team to respond to queries that students have without them feeling too pressured.
Offer Unique Degree Programs
Universities should consider offering unique degree programs that can differentiate them from other institutions and then advertise these. This could include degree programs in emerging fields such as data science, cybersecurity, or artificial intelligence. Universities should also consider offering interdisciplinary degree programs that combine multiple fields, such as a degree in computer science and business.
Invest in Campus Infrastructure
A university’s campus is its most important asset, and prospective students often make their decision based on the quality and appearance of the campus. You need to create a space that will appeal to as many people as possible. So, universities and colleges should invest in campus infrastructure, including classrooms, dormitories, dining facilities, and recreational facilities. A well-maintained campus with modern facilities will make a positive impression on prospective students and increase the likelihood of them choosing the institution.
Create an Inclusive Environment
Prospective students in 2023 are increasingly looking for universities that promote diversity, equality, and inclusion. Universities should make a concerted effort to create an inclusive environment that welcomes students from all backgrounds. This could include offering scholarships and financial aid to underrepresented students, promoting diversity, and of course, having facilities adapted to help students who are differently abled to access your university.