It’s challenging to find fresh social media content ideas, especially when you’ve to post something daily on multiple platforms.
And the truth is, having high-quality content is vital for attracting user’s attention.
According to Sprout Social, more than 80% of social media users follow brands on social media, but when they do, they’re always looking for relevant content, as opposed to promotional content from an out-of-touch company.
Also, statistics indicate that users are more likely to recommend a brand’s service to others when you create the perfect social media content strategy.
So, how do you leverage your brand with content ideas? How do you make your brand the go-to company for industry solutions?
We’ve gathered five solid social media content ideas you can use to attract clients and hop on the popular social media trends.
1) Videos
Videos continue to be the most important social media trend, and currently, they drive more than 80% of web traffic.
So, yes, it’s easy to see what your brand will miss if you fail to capitalize on videos.
Videos, unlike other content strategies, are beneficial in multiple ways;
First, videos increase the conversion rate by 80%. This is not to mention, videos encourage social shares, meaning your brand credibility will spread even wider.
Also, unlike written content, videos offer the perfect way to build credibility for your company and brand.
And the good news with videos is there’re so many options to choose from, including YouTube Stories, Facebook, Twitter, Pinterest to TikTok.
2) Interactive Publications
Interactive publications provide a great way to promote compelling ideas and keep consistency across all your content channels.
Digital publications are great on a news feed as they’re engaging, informative, and new to the eye, so they easily grab the user’s attention right away.
To ensure your publication design works perfectly, you can use tools like image editors, background remover, and special effects.
To optimize the performance results to the interactive publications, you can add your business log, custom background, or a color palette that will match your company style.
This way, your publications will have the professional feel, yet allow you to stand out from the crowd.
3) Create Daily, Week, & Monthly Series
If you want to make your social feed more like an event than a laundry list of random posts, you should start a series.
Series provides the perfect way for your brand to interact with fans and followers regularly.
It’s particularly an excellent option for brands struggling to “show up” on the social feeds.
The good thing with starting a series is it’s effortless and requires no resources.
For instance, communicating with followers on twitter is painless, only requiring a branded hashtag to get started.
The benefit of regularly starting a series is it lets the voices of your followers be heard, while at the same time engaging with your brand.
Even better, you can “pick brains” of your followers, and this will go a long way to show that your brand recognizes and cares about the followers.
At the same time, this process can help your brand tapping your audience’s pains and concerns.
4) Running a Contest
There’s something irresistible with “free” things.
Running occasional contests is among the most powerful tactics you can use for potential engagement from followers.
If anything, Tailwind claims that over 90% of Instagram posts with more than 1,000 likes or comments are contests.
At the same time, brand accounts known to run contests regularly grow 70% more than those that don’t.
Now, you might think running a contest is expensive, or a hassle, but the truth is it’s easy, and all you need is:
Prize: It doesn’t need to be expensive, but should be related to your brand.
Terms and conditions: You must ensure you cover yourself legally.
A creative way to enter: You must have a creative way for your followers to enter your brand contest. For instance, you might ask them to post about the brand.
All in all, the contest aims to promote brand awareness as opposed to giving free stuff.
And you don’t have to keep on run contests weekly; occasional contests are sufficient to spike your followers and increase the engagement.
5) Social Media Take Over
Sometimes, injecting new life into your social media means letting someone else take over.
Normally, takeover hands over the reigns of your social media account to someone else, typically for 24 hours.
Normally, your accounts are handed over to a celebrity with a massive, active audience.
It offers a great way to get your brand in front of new faces, while at the same time injecting a new voice to your account, especially if you feel you’re running short of an idea.
Some of the best candidates would be business partners and those that your brand has industry relationships. The intent of a takeover is getting more exposure, so you should choose someone who’s demographic is relevant to yours.
Takeaway
There’re numerous ways to spruce your social media content, but the ideas we’ve listed above are so far the most effective.
Of course, they might not all be ideal for your business model, and you should only pick those that will cater to your business needs.
