The majority of the businesses create a website for their business. It is a way to generate more leads and drive more sales. However, as much important as having a website is, its user-friendliness of it makes difference.
People who visit your website are your potential buyers, and if you do not leave a good impression from the first visit, they might not return to you for the second time. It may seem challenging to prepare your website for your site visitors, but following the tips below will help you make your website more user-friendly.
Create a simple site layout
The simpler, the better. Your website should have a simple layout. Your website visitors should not feel like they are hunting for information, a product, or a description. On the first page, they should see who you are, what services you offer, how they can get your product, and what your previous customers feel about your business.
The order of the sections matter, too. You should have subdivisions, such as “About”, “Contact us”, “Products/Services”, and “Blog” pages. These are the most important sections that your page visitors should see when they first bump into your website.
Include online assistance
It may seem not a big deal, but you should have online assistance to help your potential buyers if they have questions while on your website. You can use the help of a chatbot agency to integrate a live chat into your website.
This way your customers can receive help and assistance, while still on your website, where they can immediately make a purchase. An important thing to note here: your live chat staff should react quickly, and give full and selling answers.
Speed up loading time
Not only your live chat assistance should be fast, but also the loading time on your website. Customers do not wait minutes to see what is on your website. If the loading time takes longer, your site visitors may end up closing the tab.
To avoid this, make sure you prepare your website carefully and pay attention to the unnecessary software, image/video sizes, hosting services, and website caching to ensure you did your best to speed up your website’s loading time.
Ensure good navigation
Another tip to make your website more user-friendly is to ensure good navigation. When designing your website, bear in mind that your page visitors might have different backgrounds and you should use easy-to-understand language to drive your potential buyers from one page of yours to the another and land them on the final page for making a purchase. Otherwise, your page visitors may be lost on your website and you will lose a chance to have another buyer.
Don’t forget about mobile-friendliness
Your website should also be user-friendly for those who do searches on their mobile phones. A lot of people use their smartphones to quickly search for a thing on the web, rather than turn on a laptop.
Let’s say, you are in the wellness and healthcare sector, or you have office fitness challenge apps, you may still want to have a website. But you should make sure your website is mobile responsive as many people would like to use their phones when doing fitness or yoga. So, it is also important that your website is mobile-friendly.
Buying a domain and building a website is not enough for having good sales. Making your website user-friendly is a lot more important. To do so, you will need to have a simple site layout, build a chatbot integration, good navigation, reasonable loading time, and mobile-friendliness. Following these tips would help you make your website more user-friendly and user-oriented.