It is important to present your products in the best light online. This is what every business should know about proper product photography.
Consumers depend on product photos before they make an online purchase. Nearly 75% of consumers say that product photography influenced their buying decision.
About a quarter of returns (22%) are due to the product not meeting the expectations set in the product photos.
If you’re starting an ecommerce business or looking to get ahead, you need to master product photography. It’s how you’ll capture the attention of buyers and increase your profits.
You don’t need to take an expensive course to learn product photography. Just keep reading to learn the top product photography tips.
Get Your Gear Together
You’ll need a camera, lights, a tripod, and a table. You may want to get black and white foam boards to create a background and to reflect light.
You don’t need to spend thousands on a camera. A used DLSR camera with a 50 mm prime lens and a 35 mm prime lens will work for product photos.
A 50 mm lens is standard for product photos because the depth and details are most similar to the human eye. You’ll capture images that set realistic expectations for customers.
For lighting, get a softbox kit. A softbox spreads light onto a subject, making it bright without harsh lighting.
You could use natural light from a window. If you do, then use paper or a sheet to diffuse it, especially at midday.
Style Your Shot
Don’t rush through product photography. Most novice photographers put an image down, take a couple of pictures, and upload them.
Cameras capture every single detail, and your customers will notice. Your job is to make the product look amazing on camera.
Set the product at the right angle, and adjust any straps or laces on the product. You want the product to look realistic and appealing.
It helps to attach your camera to a monitor as you’re setting up the shot. It allows you to see potential outcomes and play with different angles and poses.
Lighting plays a huge role in the final shot. Position one light on the product, and one on each side. Use the foam boards to absorb and bounce light to reduce and eliminate shadows.
Edit Your Final Product Photos
Take your images through the post-production process. You can use tools like Adobe Lightroom to clean up your photos, adjust the white balance, and stylize them.
Use a background remover to eliminate the background and make it transparent. That lets you upload the image to your website. If you need to upload the image to Etsy or Amazon, remove your background and add a white background.
Perfecting Product Photography
Product photography is one of the most important parts of your business. You need to have product photos that represent your products and create realistic expectations.
These product photography tips help you make sure you have the right gear, lighting, and editing to make your product photos stand out.
Do you want more tips to help you grow your business? Check out the blog for digital marketing tips so you can get more traffic and sales.