With the rise of SEO importance and website promotion, the role of SEO content writing is growing, too. SEO content writing refers to articles and blog posts optimized for search engines.
It is a lot different than other forms of writing and requires following a particular structure for composing SEO-friendly content.
This article will outline how to start writing SEO-friendly content for your website and blogs.
Brainstorm the topic
First, you should brainstorm the topics you want to include in your website and blog. This step can be done in collaboration with content marketers or content managers. If your position is a content writer, you will receive the topics. You will also receive guidelines to create top-notch pieces of content.
But if you are entirely in charge of thinking of the topics and putting them together, you should learn every detail about your product and business. Then, check the blog section and eliminate all the topics already covered.
Think of what would interest your readers and write random topics that cross your mind. As the next step, you will narrow down the topics, finalize the options that bring more value, and genuinely fit the missing gap in your blog.
Generate title and headings
Since you already have a list of topics, it is time to generate the titles and headings. In SEO, the choice of titles and headings is essential. It is usually advised to have at least 50 to 70-character length titles and H2’s and H3’s.
The title should be attention-grabbing and include a keyword. Just seeing the title should be enough for your readers to understand the article. As for the headings, it is essential to divide the article into sections, which will be both easy to read and find the answer to the question in each heading.
Do keyword research
The next one is keyword research. You might not be asked to do keyword research as a content writer. An outsource SEO consultant to your business will assist you in this and other SEO-related tasks. However, knowing how to do keyword research and why it is essential will make you competitive in the labor market.
So, keywords are essential for to-the-point content creation and can help you rank higher with your content. You should target keywords that are not difficult to rank with and have a high search volume. Following these points when sorting out the keywords can help you create great content for your blog.
Edit and proofread
Since you already have all the components for writing the blog article, nothing is left but doing the actual job. Start with putting together the missing dots and writing a comprehensive and cohesive piece of content.
When doing SEO writing, you should pay attention to its preciseness. You should edit the article and erase watery parts from it. People will get bored if you keep it short and effective. Proofread and correct all the grammar or typo errors.
SEO content writing plays a significant role in achieving SEO goals for the business. You need to brainstorm topics that would be interesting to your readers and start generating article titles. Don’t forget that you also need to consider creating good backlinks to your content once it’s published.
Pay attention to the use of headings and subheadings. Carry keyword research to make your writing intentional and valuable for the readers. Last but not least, edit and proofread the written piece to make it ready for publishing.