With the advent of digital marketing, email marketing campaigns to reach our audience had been reduced. However, in recent years, we see marketers using email marketing campaigns to make their brand awareness more effective.
At the current growth rate, more than 300 billion emails will be sent each day by the end of 2021. This includes every type of email: personally, professionally, and promotionally.
Email is becoming more of a norm in our daily life. According to an ecommerce email marketing agency, an office worker receives around 80 emails on average and sends more than 40 emails every day. However, these stats don’t mean that they will bring high engagement.
With the clogged inboxes, it is hard to stand out and make the audiences open their email and see what we have to offer them. The reason why your emails are not bringing in engagement can be due to certain email marketing mistakes that you have been making unconsciously.
In this article, we have enumerated some email marketing mistakes that you should avoid making.
Email Marketing Mistakes That You Should Avoid
You append so much money into creating a high-quality sales funnel and bring in quality traffic, just to lose them with low email marketing practices. It is time that you do an email marketing audit and sees how your email marketing campaigns have been beneficial to you and what are mistakes you were making til now.
Given below are some of the worst email marketing mistakes that you should avoid at any cost.
- Over-Sending Mails.
- Failing To cater Clear Services.
- Crowding Your Email Content.
- Wring Remarketing Content.
- Skipping Mail Segmentations.
Let’s explore these mistakes in detail.
1. Over-Sending Mails
When you invest in an effective email marketing campaign, and you see there are results that are more than what you expected. This might tempt you to send more emails to your audiences to get even better results. Well, that is an obvious thing to do.
However, it is one of the mistakes you shouldn’t make while you already have steady traffic. Every new mail or send to your audiences becomes a weekly massage for them, and soon it will become impossible for your audiences to keep up with the mails. This might dry out your traffic.
2. Failing To Cater Clear Services
If you are operating a big business or have an ecommerce website, you might have different types of email subscription services. These descriptions might vary from weekly, monthly to yearly.
Many businesses have these kinds of options to funnel down every type of audience. However, this practice might backfire in some instances. By giving your audiences too many options, you might confuse them about your services.
3. Crowding Your Email Content
Crowding or over-designing your emails is also a mistake that you should avoid. You might find it attractive that adding too many option deals and discounts will help you win over your audiences. However, that is not the case.
Your idea should be limited content that covers all the services that you want to cater to. Nobody has time to read your elaborate messages; keep your emails short, simple, and your deal visible.
4. Sending Remarketing Content
Remarketing is particularly an effective marketing strategy for the ecommerce business. It helps the business to self-sustain the business and completes the sales funnel cycle. However, email marketing is quite tough. You might assume wrong information about your audiences and send them wrong emails.
Before you can remarket your services and brands, look into the data and see through the charts to ensure you have the relevant data to remarket your products and services.
5. Skipping Mail Segmentations
Email segmentation, if done correctly, can bring in quality traffic to your business. Every audience is looking for different things and has different needs. That means you can not send all of your audiences with the same mail segmentation.
To have better results, you need to have different email segmentation for different types of audiences. Give your audience’s content based on their past purchase, consumer behavior, demographics, and needs.
These mistakes might not seem that big of a deal. However, they certainly impact the results. Fixing these mistakes is not hard. With a little bit of consideration and adjustment, you can deal with these mistakes quite efficiently.