CRM software refines the ways businesses manage relationships with customers. It simplifies finding new customers, winning their trust, and delivering a personalized experience.
Businesses also integrate CRM systems with ERP solutions to streamline sales-critical processes, making it easier to collaborate across departments, improve productivity and drive bottom lines.
Companies using CRM boost sales by 29 percent by average, reporting accuracy by 42 percent, and enjoy an $8.71 ROI.
But which CRM platform is the best to grow your eCommerce business?
Sadly, only 18 percent of the 376 CRM systems on the market have four or five-star ratings. To make deciding easier for you, we put together this article to spotlights our top nine.
Let’s get to it.
Salesforce is a customer-focused pay-as-you-go CRM that empowers businesses to grow their revenue. It’s probably the most popular in the world today, dominating with about 30.2 percent market shares, up from 19.4 percent in 2018.
The CRM platform brings companies and customers together, enabling companies to:
- Sell smarter and provide support faster in a single app
- Close more deals
- Make customers happy and build loyalty
- Prepare for the future
Salesforce integrates seamlessly with most eCommerce solutions enabling them to sell more with less effort. Merchants can avoid the rigors of setting up an eCommerce store and integrating Salesforce by creating a store on Shopify.
Shopify is a hosted service that requires less work—users don’t worry about web hosting, software installation, payment processing, and others.
Customer Rating: 4.2 out of 5 (on G2)
Entry Pricing: $25 per user and monthly (with a 30-day free trial)
HubSpot CRM is a powerful free, and easy-to-use CRM that gives businesses the tools they need to grow better. The software helps them transform the way they attract, engage, and delight customers.
It’s ideal for stores dealing with customized products. HubSpot integrates with Shopify and other eCommerce solutions, enabling merchants to:
- Seamlessly manage sales and marketing processes
- Set up their unique product workflow pipeline
- Automatically imports new customers details into the CRM
- Auto-populates contact details with valuable intel
- Manage quotes effortlessly
- Collaborate and manage tasks
- Gain insights from the robust sales analytics
The platform also integrates with Zoom video to help customers incorporate video meetings into their sales and marketing activities.
Customer Rating: 4.5 out of 5
Entry Pricing: $0 (it’s completely free)
With end-to-end CX solutions, the Kapture CX decision intelligence platform is crafted to offer personalized solutions for customer support by capturing & analyzing the intent of their users effortlessly.
Kapture CX helps close your deals faster through increased visibility into your sales pipeline. It visualizes processes and forecasts results by focusing on the correct values. Businesses can capture, organize, and distribute leads to suitable agents and analyze results quickly by tracking critical sales metrics.
Experience more deal closures and gain deep insights by utilizing these leading features:
- Output document generation
- User, role, and access management
- Document and content management
The unique selling proposition (USP) of Kapture CX lies in its comprehensive approach to customer experience (CX) solutions. Here are some key aspects of Kapture CX’s USP:
- Decision intelligence platform that helps businesses capture and analyze customer intent effortlessly.
- It enables businesses to capture, organize, and distribute leads to suitable agents quickly and efficiently.
- Increased visibility into the sales pipeline, allowing businesses to visualize processes and forecast results accurately.
- Offers leading features such as output document generation, user, role, and access management, and document and content management.
- The platform allows businesses to track critical sales metrics and analyze results quickly.
Customer’s Ratings: 4.1 on Gartner, 4.3 on G2, and 4.2 on Capterra
Entrypricing: Upon request
Zoho CRM helps businesses sell smarter, faster, and better. It empowers them to convert more leads, engage with customers and grow revenue. The software works for businesses of any size and industry.
Over 150,000 businesses in 180 countries rely on Zoho to:
- Scan business cards with the app and uploads them automatically to the CRM.
- Generate leads with intelligent forms
- Conduct meetings, presentations and organize webinars within the CRM
- Reach customers across every channel
- Collaborate with teams
- Automate every aspect of the business
- Streamline leads nurturing process and follow up better with workflows
- Get real-time reports and insights
Customer Rating: 4.4 out of 5
Entry Pricing: $0 for free plan (standard pricing is $12 with a 15-day free trial)
Pipedrive is an intuitive sales CRM that helps salespeople and marketers stay focused on the right deals and sell more in less time—up to 28 percent. The software is suitable for ambitious small businesses.
The CRM powers over 95,000 businesses in 179 countries and 380,000 users, enabling them to:
- Visualize their sales pipelines
- Engage customers and manage sales processes
- Stay on top of deals and sell more efficiently
- Schedule and track communications
- Automate repetitive tasks and learn with AI
- Collaborate and work from anywhere
- Streamline sales data into one place
- View reports, gain insights, and forecast effectively
Customer Rating: 4.3 out of 5
Entry Pricing: $12.5 with a 14-day free trial (users can pay more for powerful add-ons)
Pipeliner is a sales-friendly CRM built for sales and exceptional engagement. It seamlessly integrates with 232 apps, allowing users to import, migrate data and leverage its library of add-ons to enhance the capabilities.
The CRM is easily customizable according to users’ needs and also help them to:
- Manage sales processes and effortlessly automate workflows
- Manage contacts, including key decision-makers that influence sales
- Map contact relationships, manage and track opportunities
- View reports for valuable insights
- Read and respond to emails right within the CRM
- Gain valuable intel about customers with social feeds
Customer Rating: 4.7 out of 5
Entry Pricing: $65 per user and monthly (with a 14-day free trial)
Metrilo is a plug-and-play eCommerce CRM platform that helps businesses grow sustainably. It easily integrates with Shopify and other eCommerce solutions in five minutes and can sync with the store’s historical data.
The CRM grows eCommerce brands by making customers and sales data actionable. Users also rely on it to:
- Monitor and analyze store performance in real-time
- Explore and understand customer behavior insights
- Engage and retain customers with personalized emails
- Drive repeat orders from existing customers
- Identify high spenders, loyal customers, idle ones, deal hunters
Customer Rating: 5 out of 5
Entry Pricing: $119 monthly (with a 14-day free trial)
Zendesk is one of the biggest CRM solutions in the market. It helps sales teams enhance productivity, sell more efficiently and improve pipeline visibility. The software is scalable and best suits large businesses.
Zendesk’s 200,000 customers rely on the software to:
- Reduce workload by automating sales processes
- Turn sales conversations into conversions
- Focus on the highest value leads and deals without worrying about daunting administrative tasks
- Make calls, send emails, schedule meetings from one place
- Track every interaction with each customer and drive action with data
- Gain rich insights and forecast sales
Customer Rating: 4.3 out of 5
Entry Pricing: $19 per user and monthly (with a 14-day free trial)
Salesflare is a pleasantly intuitive and intelligent CRM for small B2B companies. It eliminates manual data entry, helping users quickly turn leads into customers, selling more at less work, and driving bottom lines.
The CRM integrates with over 400 productivity tools, enabling salespersons to:
- Work productively and collaborate across boards
- Manage sales processes and pipelines in intelligent ways
- Automatically follow up every opportunity in the right way and at the right time
- Take charge of the sales funnel through a visual funnel and powerful insights
- Fully automate contact management and save time inputting data
Customer Rating: 4.7 out of 5
Entry Pricing: $35 monthly ($25 when billed annually)
Freshworks CRM is AI-powered and comes with a clean and straightforward interface. It helps businesses seamlessly close deals by enabling them to deliver personalized customer experiences at every touchpoint across their lifecycle.
Over 40,000 customers use Freshworks to:
- Manage their pipelines and streamline their processes.
- Attract, qualify and nurture leads
- Get insight into the best leads to go after and the actions to close them
- Predict revenue from sales forecasts
- Drive high customer lifetime value
- Make better decisions with AI
- Collaborate and work from anywhere
Customer Rating: 4.6 out of 5
Entry Pricing: $29 when billed annually (the CRM give a 21-day free trial)
OnePageCRM is designed for those businesses that want to grow faster and more efficiently than their competitors.
Built on productivity principles used by millions around the world, OnePageCRM is a combination of a simple CRM and a to-do list where every contact has a task or a reminder next to them.
Small businesses in 79 countries use OnePageCRM to…
- generate leads in a few clicks and automatically add them to their CRM
- regularly follow up with prospects and close more deals
- consolidate contact data on one page (associated deals, calls, emails, etc.)
- segment their databases with custom tags and statuses
- send personalized emails in bulk
- automate different aspects of their sales process
- accelerate lead qualification with the unique Split-Pane view
OnePageCRM integrates seamlessly with different business apps and has several mobile applications, including an AI-powered Route Planner (a perfect tool for field sales).
Customer Rating: 4.7 out of 5 (on G2)
Entry Pricing: $9.95 with a 21-day free trial (no extra fees)
eWay-CRM is a CRM in Outlook suitable for small companies that use Microsoft 365 apps. The integration with Outlook is very popular. eWay-CRM looks exactly like Outlook so users don’t need to learn anything new.
The CRM is easily customizable and also helps users to:
- Read and respond to emails right within the CRM
- Automatically convert emails into deals and manage sales
- Manage projects and automate workflows
- Target the right audience with email marketing campaigns
- Collaborate and manage tasks
- Manage quotes effortlessly
- Collaborate and work from anywhere, even offline
- Data from eWay-CRM can be accessed not only in Outlook, it is also available as a web and mobile app. A lot of companies also make use of integration with other business tools.
Customer Rating: 4.6 out of 5
Entry Pricing: $0 for free plan (standard pricing is $24 with a 30-day free trial)
What, Next?
Find the CRM that best suits your needs and integrate it with your eCommerce store. Or you could consider hosting your CRM system with a web host.
Thankfully, this article compiled the five most outstanding CRM hosting solutions today.
You might want to check it out.
About The Author
Nicholas Godwin is a technology researcher who tells profitable brand stories that tech buyers and businesses love. He covers technology topics on his website TechWriteResearcher.com, and has worked on projects for Fortune 500 companies, global tech corporations and top consulting firms, from Bloomberg Beta, Accenture, PwC, and Deloitte to HP, Shell, and AT&T.
