AI, or artificial intelligence, collects data and uses algorithms based on that data to efficiently output information. This information output may help you perform a task, solve a problem, or make a prediction.
Because of this myriad of abilities, AI is being built into the latest sales tools. AI and other technology improvements mean the potential for heightened productivity and more opportunities.
How Can AI Be Used In Sales?
There are many ways that AI software can be useful in sales, but no matter what you’re using AI sales tools for, you’ll get back noticeably more time. Tasks that were previously time-consuming may be more effortless thanks to AI’s ability to streamline.
One big positive for the rise in AI is the ability for automation. Task automation can work for everything from daily workflow lists to lead research, and even IT process automation, leaving you more brainpower for the important things on your plate.
AI can’t replace human interaction, but it can ease tedium. One of the ways is by using Mac Productivity Apps powered by AI. Getting rid of tasks that sap your focus means that you can pay closer attention to the people, conversations, and other items that need your unique flair. This can sometimes mean getting back in touch with your creativity, which may lead to the next big thing for your organization.
Getting rid of tasks that sap your focus means that you can pay closer attention to the people, conversations, and other items that need your unique flair. This can sometimes mean getting back in touch with your creativity, which may lead to the next big thing for your organization.
Streamlining Sales Workflows: Where Is AI Most Helpful?
Because AI has so many potential uses, it is an incredibly versatile tool that can aid in almost every part of the sales process. You can apply AI to many aspects of your business:
- Synthesizing data: Good data synthesis can help you strategize marketing approaches to best reach each audience segment, giving you better chances for conversion. Similarly, data synthesis can enable you to provide even better customer service.
- Scheduling meetings: AI takes the guesswork out of determining when all parties are available for a video meeting and can even automatically schedule appointments between leads and your outreach team.
- Contract automation and management: AI can assist in everything in the contract lifecycle management, from development to renewal and everything in between. Contract management software will also keep track of all the different types of legal contracts your business has internally and with others. Contract automation offers a streamlined, efficient approach to contract management.
- Sales forecasts: AI absorbs so much information about your leads and business that it can give you sales forecasts and predict trends among your customer base. Doing this without an AI can take significant time and may not have the same results.
- Lead generation: When you have an AI seeking out verified leads relevant to your industry, you won’t have to spend hours doing intensive lead research. Moreover, AI lead databases may be of higher quality than those you find in your research.
- Cold emailing and customized follow-up emails: Positive engagement with leads is crucial to securing the sale. Working with AI means that these important conversations become easier to manage.
AI Sales Tools: 7 Best AI For Improving Sales Workflows & Outcomes
AI is a powerful addition to optimizing sales workflows, and there are many options to consider for your workplace. From contracts to video marketing, we’ll break down the best of the best below.
SpotDraft
Contracts are one of the most important aspects of your business. SpotDraft is an AI tool that streamlines contract management, development, and maintenance. These can be employee, vendor, and B2B sales contracts, making SpotDraft an ideal solution for sales teams.
SpotDraft can produce a contract for anything you need in minutes. All you need to do is input some information first. Even if your agreement crosses state lines or has other complexities, SpotDraft has built-in legal compliance so that you can worry less.
The biggest con that SpotDraft has is that it’s not as versatile as some of the other AI tools on the market, but many other AI solutions don’t consider contracts. SpotDraft will integrate with Salesforce, Google Drive, Slack, and more, so if you have other solutions, you can mix and match them for a perfect fit for your business.
SmartReach.io
SmartReach.io provides AI-powered features to help with your email outreach and engagement. The AI email content generator creates personalized, compelling email content that resonates with recipients, enhancing the chances of positive responses.
Additionally, the AI sequence generator optimizes the email sequence based on various factors, such as recipient behavior and engagement patterns, ensuring the most effective follow-up strategy.
These AI-driven tools save time and effort while maximizing the impact of email campaigns. By utilizing machine learning algorithms, SmartReach.io continuously improves and adapts its content and sequencing strategies, keeping up with the dynamic nature of sales and marketing communications.
Drift
Drift is an AI sales tool primarily focusing on conversations between your leads and potential customers, boasting an average of 20% increased sales overall win rate.
Drift can work with video, chat, or email, ensuring you reach leads on their terms. This personalized approach can drive sales home more efficiently than other PLG tools that don’t offer this customization.
Along with its outreach abilities, Drift can automatically schedule meetings with Google Calendar and Microsoft and give you real-time alerts about promising leads on desktop or mobile. This way, you’ll never miss something important.
Regie.ai
Regie.ai is tailor-made for sales teams. There are many automation options, making this a great choice if you want to pivot your workflow into something more automated.
What’s more, Regie.ai also has a built-in content management system. This streamlines content creation and ensures each team member can access assets and content.
The con of lots of automation is that if things go wrong, you may be less likely to notice, so make sure to monitor automated AI activity occasionally so everything runs smoothly. Even taking this step still means you’re saving time, and you can rest assured.
Seamless AI
Seamless AI is one of the most popular AI sales tools right now, and for good reason.
This popularity stems from Seamless AI’s massive lead database, which cuts many steps out of the B2B lead research process. Seamless AI promises quality, verified leads—quality leads mean good business!
Seamless AI also has built-in copywriting tools, so you can reach out with optimized custom messages to better ensure making the sale. Not only that, but Seamless AI can also integrate with popular tools like Salesforce and Hubspot.
Sendspark
Sendspark fuses video marketing with AI technology, enabling businesses to reach out to customers and leads in a personalized fashion while saving time. With many social media and email integrations, you’ll likely be able to integrate Sendspark with your current tools seamlessly.
Sendspark is a great choice for sales businesses that use a lot of videos or want to pivot to a more video-oriented strategy. Videos give the chance for companies to be authentic, which can make them stand out from the crowd.
One thing to note about Sendspark is that there aren’t many automation features outside of those geared toward video marketing. If you want to automate things like lead generation, you may also want to consider a tool for those needs.
Apollo
Apollo is a lead generation database geared toward B2B sales outreach. With 265 million contacts and counting, Apollo can find leads that are perfect fits for collaboration and other business ventures.
Apollo is another tool with many options for automation and data synthesis, meaning that you can learn more about your leads without sacrificing time. From there, you can seamlessly use AI to communicate with leads, schedule meetings, and track your goals in real time.
Veloxy
Veloxy’s customer engagement features work to improve your relationships with your customers as well as reach new potential leads more effectively. Veloxy mainly targets customer relationships and attention but also features a hub for general product marketing.
Veloxy was made to integrate seamlessly with Salesforce, so you won’t need to make unnecessary adjustments or have other pains regarding integration.
Finally, Veloxy has mobile and desktop interface options so that you can stay on top of your dashboard and analytics on the go. It also means that you can take advantage of whichever interface works best with the assets that you have on hand, whether they’re stored on your phone or on your computer.
How To Choose The Best AI Sales Tool For Your Organization
Choosing the best AI sales tool for your organization is like selecting an appliance for your kitchen—it’s all about where you are now and your goals. Here are some things to remember if you want to bring an AI sales tool into the mix but aren’t sure how to choose.
- Understanding your needs as a business is imperative to finding the best AI tool for you. Depending on your needs and budget, consider incorporating a couple of AI sales tools or bringing a virtual assistant into the mix. Talking to your sales team will give you valuable insights into your business’s needs to thrive, especially if outreach is only a portion of what you do. Your outreach team will know what issues regularly arise, and knowing what those issues are can help you better select a tool that works.
- Think about the software you already have and whether or not it’s working for you. If you already have customer relationship management software, like Salesforce or Hubspot, and like using it, you’ll want something that integrates intuitively.
- Think about your marketing strategy and whether or not you want AI incorporated in that as well. Having a separate AI tool for marketing than for lead generation and outreach may be worth it if a streamlined solution doesn’t match the strategies you have in mind.
- Read reviews from users who have similar goals. This can be difficult, as every organization and business is different, but it can save you trouble adjusting to a sales tool that doesn’t match your goals.
Conclusion
AI sales tools can bring significant value to an organization or company’s sales strategy, and there’s a tool for just about everything. Once you determine your company’s needs and pain points, you can sort through and find the tool that’s the perfect fit for you.
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