Information security and data protection are crucial components of modern businesses. The majority of business-related information – files and other assets – are now stored digitally, including information about your brand.

Losing the master files for your logo and brand identity due to hard drive failure definitely isn’t something you want to experience.

As the need for better data protection increases, there are also more solutions that can be integrated into your existing business workflows. Protecting crucial data related to your business and brand should not be difficult, and we have the best tips and tricks to use in this article.

Maintain Multiple Copies

Never put all of your eggs in one basket. When you have valuable files like brand identity master files, you want to make sure that you have multiple copies of them. You can never be too careful with protecting these crucial assets.

As a start, you can begin backing up important business files to an offline storage. Make sure the storage media isn’t always connected to computers to eliminate threats like ransomware and malicious software. With the backup drive kept online, you know you can always recover important files easily.

You can turn to cloud storage next. Cloud storage solutions are not only more affordable, but also more robust in the way they can be integrated with existing business workflows. Google Drive, for example, can automatically back up files in select folders to the cloud. The same is true with other cloud solutions for personal and business users.

Some businesses go a step further and use optical discs to create additional copies of important files. While this step isn’t always necessary in your specific case, there is no harm in making sure that you have multiple copies.

Backup Routine

Next, you want to make sure that the backups are well-maintained. It is not enough to create one backup image and forget about it. When files are updated (and new ones added) the backup images must be updated as well.

Once again, automation is the way forward in this instance. Rather than backing up your files manually, focus on utilizing automation to simplify the process. The previous example of Google Drive automatically updating your cloud storage is a good start.

Disaster Recovery

One last thing you must never forget to do is establish a suitable disaster recovery plan. What should you do when one of your hard drives fails? What are your options when you need to recover files that haven’t been backed up yet?

A clear disaster recovery plan and the support of everyone in the business will make recovering from a substantial loss of data easy. As for the latter, you now have professional and secure data recovery service at your fingertips. Companies like Secure Data Recovery can safely recover your files under the worst circumstance.

As long as you have these three tips in mind – and the elements in place – protecting your brand and data associated with it isn’t a big hurdle to overcome. Once you have data protection nailed, you can focus on other, more important tasks, such as making sure that your brand receives the recognition it deserves.