Apart from a website, having an account on top social media platforms is essential in every digital marketing campaign.
There are many social media platforms out there, but some of them are far superior.
Facebook and Instagram are two top platforms owned by one single organization. The question is which one is better for your social media campaigns.
In this article, we’ll answer this question.
What is Facebook?
First, we need to know what exactly Facebook is.
Facebook is a social network that allows you to connect to your friends and family and share your moments online.
It was founded in 2004 by Mark Zuckerberg at Harvard University, initially designed for college students. By 2006, Facebook was open to everyone over the age of 13 and soon gained popularity in the world.
In October 2021, Facebook had 2.910 billion monthly active users, making it the most popular social media platform in the world.
What is Instagram?
Instagram is a social media platform focused on sharing pics and vids.
First, it launched in October 2010 on iPhone, and became available on Android in April 2012.
In April 2012, Instagram was bought by Facebook so that Zuckerberg takes control of the most important networking services in the world.
Instagram has many useful features like Feed Posts, Stories, Live, IGTV, and Reels.
Now, Instagram has around 1.074 billion active users in the world, 70% of which are under the age of 35.
Different characteristics between Instagram vs Facebook
Now, we have to consider some of the most important differences between Facebook and Instagram.
Differences in audiences
Demographic information about your target audience is crucial in social media marketing. In reality, you can’t expect to get fantastic results by posting on every social networking platform.
Each platform has its own goal, and as a result, it may draw the attention of people with distinct personalities.
One of the most significant differences between Facebook and Instagram is that Instagram has a younger user base.
This has a lot of implications for different sorts of businesses. If you compare an investment firm to a fashion brand, for example, Facebook is better for the former, and Instagram is clearly better for the latter.
You must understand why people utilize each platform.
Instagram appears to be more about everyday tales and exceptional moments, whereas Facebook appears to be more informative.
As a result, Facebook is the finest platform for showcasing a huge firm and its products. Instagram, on the other hand, is unsurpassed for engagement and campaign promotion.
Additionally, Facebook ads work better, although Instagram Live videos are more popular. So, if you want to perform event marketing, you should use Instagram Lives and Facebook Ads.
Furthermore, Instagram is far more effective in businesses that are mostly visual. Architects, fashion designers, and models, for example, can perform better on Instagram.
In social media marketing, influencers play a critical role. The majority of businesses are planning to increase their influencer marketing expenses in the coming year.
It’s encouraging to see that the worldwide epidemic and lockdowns have boosted the value of influencers since more individuals are spending time on social media platforms looking at amusing postings from influencers.
Instagram, as previously said, is a multimedia platform that is ideal for influencers. When compared to Facebook, Instagram is an excellent platform for influencer marketing, making it considerably more profitable.
Nowadays, many Instagram influencers in different niches are making masses of money by advertising different products or even selling their accounts to businesses.
The suitable platform for your business
Now it’s good to know which platform is better for your business.
Think about company news
As said before, Facebook is a text-based network, it is absolutely superior for sharing your business news.
Your news will have a higher chance of being discovered and read if you post them on Facebook.
If you have an event, you may publish it on Facebook as a text and then upload photos, videos, and Live from the event on Instagram.
Run ad campaigns
Paid social media campaigns differ from organic social media marketing in a few ways. Both Facebook and Instagram platforms provide excellent options for promoting your business.
As a result, you’ll have no trouble dealing with any of them. Additionally, you have the option of cross-promoting your content across both platforms.
Share blog posts
When it comes to sharing text, Facebook is far superior to Instagram because it is a text-based network.
So, if you want to advertise your website’s blog entries, Facebook is your first choice.
Of course, you should include some visuals in your blog entries. As a result, you may post those photographs or videos on Instagram and invite your followers to read the entire narrative on your blog.
Track your performance on both platforms
Finally, we recommend you use both platforms to be able to recognize the best one for your business.
Many sites let you create UTM links to track and analyze your traffic from social platforms.
Using these parameter builders, you can easily build and track urchin tracking modules (UTMs) for all your social media campaigns on Instagram and Facebook.
This way, you can compare your marketing and advertising performance on these two platforms and choose the best one.
Overall, we are unable to determine whether the platform is superior to the other. As a result, many businesses create accounts on both networks and share their content there. You can also use both of them to build business accounts and cross-promote your content. Of course, you should also consider some other rapidly expanding networks, such as TikTok, which is rapidly catching up to Facebook and Instagram in terms of popularity.