Today, in the age of computerization, when the bulk of information is drawn from the World Wide Web, designers strive for easy and accurate text, choosing the most simple and readable fonts. For this purpose, the text is assembled into a single entity, the most suitable script is chosen, the concept of designing a given space is determined.
In this process, an essential role is played by the style of your business or project. Since inexperienced specialists often pay less attention to typography than to other components of design, there are some failures. Here is a banal example. You create a healthcare website, you add information about yourself, the medical team, blog. Text is used in all this part. And in search of the best product you choose a whimsical typeface that has you falling in love with its vibrancy. Is that the right thing to do? Not at all! Of course, you must enjoy the product, but it must be fully in line with the theme of the project. For medical platforms, the best solution would be a restrained and readable script. In this case, visitors will be able to quickly get the information they need, without wasting a lot of time trying to understand the inscriptions.
So, if you do not know how to select the appropriate font do not be afraid, because we have prepared for you an easy guide. Get ready to understand how you can easily choose the perfect typeface for the design of any project.
Consider Readability
A text that cannot be read is meaningless. Readability is a problematic aspect because everyone has their own level of “legibility”. Some people might see a handwritten script and say it is impossible to read. Others say that it is quite attractive text, which is easy enough to perceive. Remember that the readers should not strain their eyes. The text should not be too small, and should be different from the background. Reading comfort depends on many different factors. These are lettering, style, line width, etc.
Readability is a dynamic interaction of style, size, letter spacing, color, and other characteristics combined into one overall impression. They add up to a particular typographic style. In most cases, the feel of the text will be more important than the style, so readability takes priority.
We advise you to choose fonts that have been designed for the purpose you are pursuing. A font designed to catch attention, such as for headlines or posters, means that it can’t be just as effectively applied as a font for the main text, where large amounts of text need to be read. On the other hand, a font designed for prolonged reading loses its impact at a large size.
Most Common Question When Selecting a Font: Sans or Serif?
To answer this question, let’s take a little look at history. During the industrial revolution, which began in the 19th century, the advertising market was formed. And as time passed, shopkeepers came to the conclusion that in order for the product to be sold, it must have its own distinctive features. Masters typographers came to their aid. They began to actively develop new typefaces to distinguish certain goods. By test method they found out that notches are not necessary for a big headline or sign. That’s how grotesques were founded and notches became a decoration element.
At the beginning of the XX century it was decided to refuse handwritten fonts and to turn to minimalism. Letters became close to geometric figures. It greatly facilitated the reading of the text and maximally concentrated the public’s attention on the content, but not on the form and presentation of the material. Each era was characterized by its own typographic fashions, each responding to the challenges of its time.
Even today, we have a huge number of attractive typefaces which we can safely apply to our projects. And most designers break stereotypes of using typefaces that do not fit the needs of other people in certain projects.
Sans serif fonts are much easier to perceive. It is now advised to combine the various types of typeface, in order to achieve the desired result. Serifs are designed to hold the eye on a line when there is a lot of similar text. Sans serif typeface is used for titles. But this is more of a convention and tradition, now neither of them is inferior for any task.
Website Font Selection and Proper Use of Typefaces
Speaking of website design, one thing should be kept in mind: the clearer the text itself is written, the more competent and rationally it is placed, the higher the chances of this site’s success among web users. Otherwise, it will turn out to be of little interest, and the visitor will close the tab, without learning anything new.
There are many reasons why users leave the site so quickly. The most frequent ones are:
- Long loading time of the content.
- Incorrect display of the page.
- Page irrelevant to the user’s request (not enough information, high prices, etc.).
Poor readability of the content provided (font, structure, information content, color, etc.).
The last two aspects are considered to be among the most significant, because you can wait for a long download, but what to do with poor text? That’s right, it will be impossible for users. So, here be sure to think about how the text will look on the page and whether everything will be clear to the reader.
Also, consider the fact that the website is better to use no more than three typefaces. It will not distract the users’ attention and will look great in combination with other components of the online resource.
Choosing Fonts for Print
Most designers say sans serif fonts are the perfect product for printing. We recommend that you choose classic typefaces that have passed the test of time to make the text readable. Any designer with a lot of experience has a set of optimal fonts for printing, which surely will not let you down. Refuse from the variety of typefaces in one publication, because if you overdo it, the page will look absurd. The reader will find it very difficult to understand which part of the text is most important, especially when decorative fonts are used to highlight. Make emphasis so that they do not interrupt the reading. Don’t embellish the text too much, even if you have found the best typeface for it. The fewer the highlights, the more appreciative readers will be.
Conclusion
We hope that due to this post you will figure out how to select fonts correctly and your project will be perfect. Remember not only about visual aesthetics, but also about user-friendliness. Look for great options, use font bundles deal and share your impressive works.
