If done properly, a website will attract targeted traffic and help build the right brand image associated with the use of a product or service. The more time spent on the website, the more traffic will come in. Remember, to benefit from the traffic, you need to analyze it, that is, keep track of which users come and what they do on the site. By doing so, you can improve your search engine rankings and increase the flow of customers.
Without marketing activities aimed at promoting the brand, business is simply not possible. The brand name is so great for customers that a promoted name allows them to sell not-so-good-quality products at a higher price.
Brand recognition helps a firm achieve incredible growth in sales and come out on top without the cost of advertising.
If a brand is already popular, it is much easier for a company to market new products.
Promoting new products of the same brand is effective when a firm initially builds the branding of the company rather than individual product groups. Consumers subsequently perceive the product offered through the prism of the corporate image.
A company’s design determines how it will be perceived by potential consumers. From exterior styling to color schemes, all design decisions determine what the first impression will be, and web design also influences content marketing and will determine how users will perceive the information on the site.
This means that poor design – or a lack of design – can lead to the loss of potential customers who will simply close the site or go looking for other brands. As a result, company design affects several components of your digital marketing strategy, and this is especially true when it comes to content marketing.
What is the right approach?
Content marketing is the practice of publishing content that does not directly promote a company’s product or brand but is designed to generate interest in these things by providing relevant and useful information.
Home Depot, for example, has an entire section on their website dedicated to home projects and ideas, where they publish guides and tutorials to help homeowners do simple repairs themselves instead of hiring a contractor or other professional.
It provides homeowners with the information they need to do their renovations and is broken down by different rooms in the house and categorized by types of improvements such as electrics and plumbing.
Although these guides are not simple advertisements, visitors who read them are more likely to be inclined to buy the products they need from Home Depot rather than from a competitor. Associating a Home Depot manufacturer with useful information opens the door to sales opportunities.
How web design affects content marketing
Although these guides are mostly content-based, the web design directly influences Home Depot’s content marketing and encourages users to read these materials.
Accessibility
One of the most important components in developing a website with a lot of information is accessibility. If you publish informative content on your site, it should be easy to find and read. Your navigation should allow users to find the information they want without ending up on pages of irrelevant content.
If a visitor has to go through page after page to get the information they are looking for, they are likely to simply leave the site. Creating easy navigation with a drop-down menu is a great way to help visitors find what they are looking for and access it quickly. A more detailed list of accessibility examples can be found here.
Appearance
Visitors will judge the quality and reliability of your content based on how professional your site looks. Even if your content is easy to find, poor design will damage the image of the brand and the content on the site.
Readability
Along with the overall appearance of the site, the text should be visually appealing and easy to read. Excessive fonts can interfere with perception and look frivolous, it is better to stick to one font for headlines and another for the main content.
If you are in sharp need of a perfect landing page builder – we have prepared a list of the best options out there right now. Choosing the right fonts and colors is essential to help your visitors read and understand the content on the site. You can publish the most useful content available on a particular topic, but if the font color you choose blends in with the background of the site, your visitors simply won’t read it.
Visualization
Many people need charts and illustrations to fully understand new topics and information. This means incorporating visual elements into your text content.
Regardless of your industry, visual content such as photos and videos can help your potential customers better understand how they can use your products or services. From a design perspective, this means that web design influences content marketing, the layout of your website should work well with visual content, as well as allowing readers to view photos and watch videos.
Designing a content-driven website
There are many different elements of web design that play a role in content marketing, but the bottom line is that your website should be designed with your visitors and readers in mind. The easier it is for your visitors to search for what they’re looking for and the easier it is for textual content to be perceived, the better results you’ll see in implementing your online marketing strategy.
Your website should be SEO optimized as well and if you look into more information about metadata check this article.
If your site looks outdated or visually unappealing, users may not see the site as a valuable resource of information. You should have a clean and modern design that illustrates your professionalism and gives visitors confidence that they can trust your advice.
