Your website might have started as a passion project, but with the right care and dedication, you can easily turn it into a roaring success that can either provide a healthy supplemental income or become a career.
This is done through monetization, and there are so many ways to monetize that it is almost impossible not to find a method that works with your goals and industry.
How Can You Monetize Your Site?
There are so many different ways that you can personally monetize your website. Knowing which one would be most agreeable with your readership is essential to success. Your readers, after all, are going to become customers in one way or another. If they would hate you turning to using ad space on your site, then look at an alternative method. There are so many to choose from:
Create a Subscription for Content
This option can be done in one of two ways. You can either lock content behind a paywall so that readers will need to pay a subscription to continue to enjoy it, or you can ask for donations.
Donations are a great way to encourage voluntary support even with a small readership. You will find you will be most successful with this method if you cater to a very specific niche that doesn’t have a lot of competition. Your readers will want to help support you so that you may continue to create content they cannot get anywhere else.
Subscriptions, on the other hand, are great if you manage a site that provides a wider scope of information. It will need to be quality, well researched or well created, and it will definitely need to be unique. You won’t be able to convince everyone to subscribe, however, so this option is best for when you have a large following.
Sell Ad Space
If you intend to sell ad space rather than put a paywall over your content then you need to create content on a regular basis to keep your site fresh and to maintain a healthy number of readers. Two great ways to sell ads on your website is through:
- Affiliate Marketing
Sell a Service or Product
If you have a product or service that you want to sell then this is a great way to bring in money through your website, but you will need to be careful. Selling online will automatically make your website into an ecommerce website, and you will need to treat your site as a business. This means maintaining an active blog, committing to SEO, PPC marketing, Paid Social, and so much more.
A great way to work on improving your product or to give yourself time if you offer a service is to outsource your website’s maintenance. Quality copywriting will be needed for blog posts and landing pages, and can improve sales when used with newsletters, press releases, email campaigns and print material.
Allow for sponsored posts to be published on your site and get paid. These posts can be created by companies in your industry, or by companies looking to improve their backlink profile. You will want to quality check these posts and create content guidelines on what the topic, formatting, and tone of the work should be so that you can maintain a consistent level of quality for your readers.