Sincere appreciation is one of the easiest ways to build closer relationships with buyers as they move along your customer’s roadmap. It’s easy, but remarkably few companies ever take the time to thank customers for their business.
When it comes to standing out from established competitors, businesses need to find opportunities. It is seldom practical to compete on price or efficiency. But in new and growing stores, several differentiators are worth investing in the product, brand, and omnichannel customer service.
Companies that aim to create a meaningful customer experience can choose to compete for loyalty and word of mouth, earn months and carve out their place in the market.
To this end, thank customers for their purchase goes a long way. Even a quick SMS notification, saying thank you for doing business with us, will make a huge difference. 68% of businesses have lost a customer because they feel the company is indifferent to them. Almost half of U.S. consumers say they value it because the customer is an essential part of high maintenance.
If you are determined and personal in thanking customers, it can show your brand’s human aspect, build relationships, and build customer retention.
Why you should send thank you message
In a brick shop, the customer pays and leaves with his product. They do not have to worry that the store will not fulfill the end of the discount. (And yet, most stores say “thank you” to customers after the transaction anyway!)
However, buying online comes with some anxiety. Shopping can be an exciting experience, but your customers have to endure the delay between pressing the buy button and receiving and using the product. This means that they crave the confidence that they will eventually receive their reward.
Saying “thank you” to your customers gives them satisfaction and shows that you are not just a faceless company processing a transaction. This indicates that you are a company made up of people who care about the work you do and the products you sell. Your customers connect to your brand through their inbox, which opens your future emails more often.
Thank you! Messages promote internet connections similar to interpersonal offline brands.
When to send thank you emails
The beauty of a thank you message is that you can send it at any time during the customer’s lifecycle.
No one is offended by gratitude, so always consider emailing your customers if it’s an excellent way to say “thank you.”
However, it is important to send emails on time. Here are some times when it is imperative to say “thank you.”
1. Right after a purchase
The most common time to send a thank you letter is immediately after the customer has purchased. Some people call it a confirmation email or a post-purchase email address, but this email can also serve as a thank you to customers. You can also integrate a WooCommerce thank you page into your Woo store to give thanks to your customers. It’s a way to build a deeper relationship with your customers by putting your post-purchase confirmations as thank-you notes instead of just sending them receipts.
2. After they subscribe to your email list
It’s a good idea to send something to new subscribers as soon as they join your list. Saying “thank you” is perfect for the first email in a greeting series.
The subscriber may be interested in your products, but they are not yet strongly connected. Thank you for your attention. Let them know about your store or product line (your unique sales offer), and invite them to contact you if they have any questions.
3. At the end of a product’s life
You can predict when your customers will finish using specific products. You can transform a thank you note into a reminder to entice customers to make a new purchase.
Of course, this does not work for every product. It’s almost impossible to predict when a customer will need a new laptop or Christmas sweater. But if you can guess when the customer will finish the product, thanking them can be useful.
4. When you hit certain milestones
A great time to thank your customers is when your company reaches a special milestone, anniversary, or achievement. You can thank your customers when you catch many Facebook likes, celebrate your company’s birthday, or get a charitable goal.
Don’t become too intrusive to try to sell these emails, but if you find ways to thank your customers for their support, they will feel part of the team, and they will start to be loyal to your brand. Don’t be afraid to become personal.
5. After the customer receives the product
If you can track shipping, it’s a great time to thank customers a few days after you know they received the product and had a few days to use it.
This is a great email address to provide product support information. You can link them to a guide or video that teaches you how to use, configure, or maintain these products.
Reselling and cross-selling also affect this email. Add some additional products that match the customer’s recent purchase, especially the reusable items they need to get the most out of their original investment.
This is also an excellent email to ask for a product review. Thank you sincerely to the customer. Ask for honest feedback and link to a page where he can leave his review.
Instead of sending a quick “Hi, thank you!” try squeezing out some added value from your thank you messages. Here are some ideas for building stronger relationships with your customers and selling more.
Gratitude is a personal gesture that must come from one person to another, but the text alone does not seem biased. You can complement your gesture by adding a photo of yourself or your team, so your customers know that gratitude comes from real people.
If you send a thank you message in response to a customer’s purchase, it’s a great way to offer them other offers and products. Why? Because you know they are comfortable buying from you.