Whether you’re building a shiny new website or revamping the existing one, the most important thing that would demand your undivided attention is website pages list. If you don’t segregate and decide upon a few, your site might end up having a never-ending list of pages.

Of course, what works for another website might not necessarily work for you too. And, it’s true that you shouldn’t be burdening down your site with irrelevant pages. So, how can you manage to figure out which ones are important and which ones can be neglected?

Don’t worry, here’s a complete list of essential and essential pages that you must have on your WordPress website. So, read on and know more about them.

Essential Website Pages List to Add On a WordPress Blog:

1 – About Us Page:

About Us the most apparent page that you can create on your website. Not just it’s the must-have one but apparently, the most viewed page on any website. And, obviously, people visiting this page on your website is going to be a positive sign in itself.

When somebody lands upon your website for the first time, the only way they can know about your brand or blog is by visiting this page. So, naturally, you must be optimizing it well and should be adding all the informative data on this page about your blog.

2 – Contact Page:

One of the most considerable ways to increase traffic and the number of conversions on the website is by establishing the integrity of your website. And, the only way to do so is by being completely transparent with your target visitors.

Until or unless you aren’t adding a Contact page on your website along with all the necessary information, like contact number, email ID, and physical address, your visitors are going to have a tough time trusting your website. Thus, this page is a must-one to have on the site.

3 – Disclaimer Page:

If the primary intention of having a WordPress blog is making money online, you must add a disclaimer page on it. That’s the space where you can communicate with your users about how you’re making money through your blog.

For instance, if you’re displaying banner ads on the blog or promoting affiliate products, you can inform users how the content on your blog is being monetized.

4 – Privacy Policy Page:

Irrespective of the niches, the privacy policy, is a crucial page for every blog or website. In this page, you must outline the personal information that you might be collecting from your visitors. Even if it’s as small as an email ID or as essential as the physical address.

Also, if your blog is relying upon third-party applications, be it Google analytics, or any other of it, you’d need a privacy page to let the visitors know how their data is being used. Moreover, Google and other platforms have made it mandatory to display a privacy policy page so as to get approval to show ads.

5 – Terms of Service Page:

This page is essential if you have an online store or a blog that provides certain types of services. With a Terms of Service page, you can restrict your liability in case your service or information gets misused by anyone. It can also be used to tell users about their responsibilities and how they cannot use your trademarked and copyrighted property, be it a logo or a product.

Terms of service page is a kind of online legal document. Thus, experts recommend having professional legal help when it comes to creating it.

If you can’t afford to do so, there are online templates available as well for your assistance. All you’d have to do is edit those templates to meet your requirements and publish on the blog.

6 – Products or Services Page:

Similar to others, you must have an individual products or services page if you’re selling something to your visitors. The purpose behind having such a page is making the navigation part easier for your target audience.

The moment they open your website, they should be able to know what exactly you’re offering, without getting confused diverted from the road. If you have varied products or services, you can create individual pages, dedicated to each one of them. This way, your visitors will be able to find what they’re looking for easily.

7 – Custom 404 Page:

When WordPress cannot find a particular content piece that your visitor searched for, it automatically shows a 404 error page. By default, this page is quite dull and boring. Also, it might not be as useful as other pages.

However, you can simply replace this 404 page with a custom error page and provide more opportunities to your visitors when it comes to discovering content on the blog or browsing through products or services.

You can also make this page look striking so as to keep the visitors hooked for a longer period of time.

8 – Archive Page:

With WordPress, the creation of tag, category, and date based archives is automatic. But, this information remains segregated across varied pages and might not let your visitors have a profound view of your valuable and important content.

That’s where a customized archives page steps in. It’s a simple yet elegant page that you can use to display your compact archives, popular posts, top tags, categories, and more.

9 – Advertise Page:

There are innumerable blogs out there that solely rely upon ads to monetize content. One of the easiest ways to do the same would be by signing for Google AdSense. But, did you know you could also sell ad spots directly to other advertisers?

Of course, that’s possible. However, for that to happen, you’ll need to have an individual Advertise page that would display information about the available ad spots, your audience demographics, and average monthly page views. You can also add a contact form at the end of the page so that advertisers can get in touch with you instantly.

10 – Write for Us Page:

If you’re running a multi-author blog or are constantly looking to increase your writers’ list through guest posting, you can add this page to your blog. It’ll help people discover your blog and grab this writing opportunity for you.

This page can also be used to let people know about the kind of blog you have and the niche content you’re looking forward to having. And then, you must also let them know the benefits they’ll get for writing on your blog.


When visitors land upon your website or blog for the first time, their intention usually remains to navigate through everything available with as less time as possible. Generally, you may not even have more than 30 seconds to impress your visitors. Keeping this in mind, it’s vital to provide them as much information as you can.

Sure, you must add all of these pages mentioned above to your blog. However, make sure that you don’t make it look cluttered. Or else, it’d be a major turn off for your visitors. You can create a dedicated menu and display it on the header section, above the fold. In the menu, add all of these pages and let visitors decide which one they wish to assess and how.

If you know about any more critical pages, do let us know in the comments section.