Logo alone does not make up your branding. It will represent your company to competitors, clients, and the overall market. The logo is what makes us remarkable and rememberable to the market.
Everything displayed in your logo is part of your business and will tell all your prospects about your company’s identity. Remember that a poorly designed or generic logo might risk your business’ reputation and profitability.
And while a logo may seem simple to create, designing one is not easy. It’s vital that when designing your logo, you need to be well prepared and planned. Moreover, I arduous and involves a lot of research, brainstorming, and deep knowledge of your business.
So if you are in the process of creating a logo for your company, here is an easy guide to logo design for beginners!
Why does Logo Matter?
As mentioned earlier, logos are what gives your company identity. It makes it easier for people to identify a product or service related to your company with a glance. A logo is what people see first, and it is what they remember.
A meticulously crafted logo is essential, as it serves as more than just a branding tool. It’s a website need, a key asset for your products, an integral part of your print collateral, a defining feature of your social media presence, and a critical element in your marketing strategy. To ensure your logo achieves its full potential and aligns with your business objectives, it’s crucial to approach its design with expertise. Entrusting this task to a professional logo design agency guarantees a result that not only meets but exceeds your expectations.
9 Tips in Designing Logo As A Beginner
As mentioned earlier, designing a logo is not easy. You need to ensure that you develop a logo that embodies your brand and can help you grow better. There are things that you need to provide to make it perfect. Here are some tips and considerations to keep in mind when designing your logo.
Tip 1. Understand Why You Are Designing A Logo
Many factors go into designing a logo, and it is essential to know what they are before you start. The goal of a logo is to represent the company, product, or service in an identifiable and memorable way. Moreover, it should work with any marketing material or design style.
Thus when designing a logo, you should first identify the goal. You need first to remember what your business needs are. Do you need to invite a particular audience? Revamping for a website. Understanding these goals will guide the design process and ensure the logo aligns seamlessly with your broader website design and branding strategies.
Likewise, here are a few things to consider when designing a logo:
- What do you want your logo to represent?
- Who is your target market?
- What colors should it be?
- What typeface or font should it use?
- What shape should the logo be?
Tip 2. Remember Your Brand Identity
As mentioned earlier, a logo is the face of your company. People identify with it when they think of a specific company or product. A logo is an image that will represent you to the world, and its design should be well-thought-out.
A good design should be unique, memorable, and communicate your brand’s personality in a way that resonates with your audience. For example, suppose your business is a clothing company that sells hunting clothes to consumers. In that case, you might want to include animals such as deer, rabbits, etc., closely related to hunting.
Similarly, if you are a SaaS company selling International phone services or graphics designing services then you need to resonate your business within your business logo designing.
In addition, it is essential to remember that a logo design should not only represent your brand but also reflect it. Include a tagline for your company, products, and services.
Tip 3. Find Inspiration
Sometimes, even when you have everything you need, getting started is often the most challenging part of designing a logo. Logo design is a creative process, and it can be challenging to find your way when you’re feeling uninspired.
The best way to get inspired is to look at what other people are doing. Try to learn the language of logos by viewing various great symbols online. Here is a list of websites to check out some of the most remarkable logo designs:
- Pinterest
- Behance
- Instagram
- Dribble
Step 4. Look at Your Competitors
When designing a logo, you should look at your competitor’s design. It will help you understand what the public is looking for. It will also help you know what colors and shapes they like and don’t like. In addition, you will also be able to see the hidden meanings of their logo that could spark your creativity.
Doing this will ensure that your logo is designed in a way that people are familiar with and sets it apart from the competition.
However, it can be essential to get inspiration from other brands. Still, creating a logo that stands out and speaks to the company or organization’s values can also be necessary.
Tip 5. Pick a Typography
Typography is probably one of the most critical elements in logo making. Like your design or symbol, typography or typeface directly impacts your logo’s perception. It provides a voice to the message of your logo.
As such, when picking typography, ensure it speaks similarly to your intended tone. For example, you can use a script or serif typeface to give the logo an elegant look. In addition, make sure the text is readable and therefore understandable.
Tip 6. Choose a Color
The logo’s color can significantly impact the product’s success. A logo’s color choice should depend on what message you want to convey to your customers. It can have a significant impact on how people perceive it. For example, Coca-Cola is red and blue, which is associated with happiness and relaxation.
Choosing the right color for your logo can be a difficult decision. Your chosen colors should be unique and memorable so that people will remember who you are and what you stand for. You should also consider what colors represent your company’s values and how they might affect your customers’ perception of them.
Moreover, it is essential to consider the colors used by your competitors and how they might affect your business.
Tip 7. Design it!
When you have everything you need, it’s finally time to design it! The first sketch of your logo is based on the elements you picked. Grab a paper and pencil and start sketching ideas coming from your head.
Create different versions of it and let your logo design evolve. Don’t get frustrated on the first few tries. Keep refining your sketches and try different colors, shapes, typography, and tones. Make sure to include your taglines or create a version without one.
Tip 8. Ask For Comments
And when you are done creating sketches, it’s time to ask for comments. Shere your drafts with your friends, family members, colleagues, or close event clients. Ask them which logo best fit your business and buyer persona.
Be prepared to take honest criticism and don’t take negative comments personally. Use these comments to improve your logo and integrate them into your final concepts.
Tip 9. Revise and Design Your Final Logo
Look back at the first elements you’ve listed before and ensure that most of them are included in your logo. Next, capture most of the valuable comments that resonate with your business. Use these aspects to develop your logo further.
And when you have your final logo, you can get technical and turn your sketched logo into a digital format. There are tons of free platforms where you can make your logos online. Here are a few free apps:
You can also try hiring professionals to make your logo in digital form on the following platforms:
Conclusion
Logo design can be confusing at first. However, once you understand your primary need, you will be able to make one in no time! Use these 9 tips to help your logo design journey easier. Remember to keep trying, and don’t be afraid to ask for opinions!
