For any business, big and small, deciding where to invest your money can be tricky. Getting the exposure you want and reaching out in the right way is more important than ever. As digital marketing practices continuously shift, focusing on your digital footprint should remain a crucial part of any business plan. As the golden ticket to business success, you may need to consider whether your business website is portraying you in the best light.
Building an online presence begins with your website. For many, it is the first port of call to what your business has to offer. That’s why it’s not just about having a website; it’s about how you invest in online business assets like your site to ensure it reflects your brand in the best light. Every piece of content and every type of communication you share on your website is adding to your digital footprint and developing your voice. That’s why it’s worth considering exactly what you post, when you post it, and how often you are posting.
What your website offers you:
- It is somewhere to send the customers you reach out to via email marketing
- It provides a platform to display and advertise your products
- It can give you the authority in your industry sector, especially you commit to your blog and optimize this content effectively
Why web design is important
Now you have been reminded of why your website is essential; you might be asking why web design specifically is vital to get right. This is because, for businesses operating online, the user experience can make the difference between a sale or not. So, you should consider what your website is like for visiting customers.
The questions you need to be asking with your web design
- Is it easy to navigate?
Easy navigation is going to help your customers find their way through your site to get where they want to easily. Your navigation bar should be well labeled, and should clearly list all the different pages of your site. Simple, clean and intuitive navigation is all you need. Overcomplicating it can actually hinder rather than help, as users will struggle to find what they are looking for.
- Are my loading times fast enough?
Website loading times must be fast enough to keep users interested. If pages load too slowly, users will soon become bored and look elsewhere. For mobile sites, currently, 53% of people will leave a mobile page if it takes longer than 3 seconds to load. You can measure your site performance through online tools and industry experts that can give you valuable insight into what needs improvement.
- Is it providing engaging content?
As tired as it might sound, content is still king. What this means for you, is that you need to be considering every blog post, infographic, and video you share on your website. Visuals should be considered, and your web design should accurately reflect who you are as a business, and what you stand for. First impressions count, and with 48% of people citing that a website’s design is the main determining credibility factor for a business, give yours due time and resources. If you’re struggling with where to start, reach out to a WordPress agency to do the job for you.
- It the content optimized?
Content optimization through SEO techniques can find the all-important keywords that can help boost traffic and bring users to your site. A website blog, in particular, is an easily accessible, inexpensive way to build your online presence and increase your rankings on Google.
