By now many businesses and entrepreneurs have come to the realization that having a social media presence is pivotal for any business that wishes to be successful in this digital day and age. But just having a presence is not enough.
The true key to success on social media is for businesses to be thriving on social media, just as they thrive in their day-to-day operations and sales. Why is that? Because social media has become a verification for the customer, sort of a filter that customers use to compare between different businesses, products, services, etc. That is why, it has become more and more common for businesses on social media to reach out to their customers, and get their feedback, whether it’s through private messaging, or through a mass texting service. That is only one way to ensure that your business is keeping up its gold standard on its social media presence. But there are other ways on how to thrive online, and on social media platforms, in order to market your product, and help your business grow. Here are the 4 best ways to use social media to successfully promote your business.
1 – Interact With Your Customers
Social media has been a groundbreaking tool for achieving open and direct lines of communication from a business to a customer. In the old days, if clients wanted to reach out to businesses and give their feedback, or report on an issue, it would have been a hassle and not that simple. Whereas today, all it takes is a quick click on a button, and voila, you’ve just a direct message to your favorite retailer or restaurant. But not only that, but the business itself is incentivized to reach out to the client, and respond to any of their texts or inquiries. Businesses that don’t tend to perform poorly on customer’s feedback, and customer relations. So social media has become the go-to method of communication for businesses and customers. If you are using social media to promote your brand or business, then treat it as such. Use social media to reach out to your customer, regularly asking for feedback, or leaving them friendly messages, responding to their concerns, or asking for their inquiries. This is a great way to build a rapport with your customer, and help you understand your customer on a more personal level.
2 – Build an Online Persona
Branding plays a big role in any business. Branding is when a business creates a persona that closely fits its product or service. For example, the Nike brand is synonymous with high-level athletics, and performance. If you purchase a product from Nike, whether you are a professional athlete, or just starting out, you are purchasing the best and high-end sports products available. Social media platforms have become a great way to identify or promote your brand. Use your social media platform to establish what sort of persona your business is going for. A great way to do that is through the design of the posts you upload and through the phrasing and copywriting of your posts. Having a great copywriter that successfully promotes your tone of voice and communicates your message across the platform to the reader is vital for the success of your social media presence. This is why it’s important you invest in a good copywriter and designer. Both of these individuals will help establish your social media presence and your online persona.
3 – Share High-Quality Content
If you are operating a business through social media it’s easy to limit your output or content to just your business and product or service. However, you want to keep your followers engaged and interacting with your page. Constantly posting about your product or business can make your followers become fatigued, and you risk coming off as repetitive or boring. If you are going to post about your product regularly, then make sure the posts are interactive, well designed, and of high quality. Don’t just post your product every day. Make the post about your product one day, then another a snapshot look of your operations, then one of your stores. Keep it interesting and engaging. And also, when possible, post content that is closely related to your product or industry. For example, if you own a fashion retail store, then posting about regular fashion events, or new and trendy fashion looks, is a good way to keep the customer engaged. Posting content that compliments your product or business is a smart tactic to make your page different and not seem bland or repetitive.
4 – Have Competitions and Giveaways and Offer Prizes
The beauty of social media is that it’s a recreational tool yet it is being utilized for business and moneymaking services. The combination of these two aspects makes the process of marketing your business on social media a fun and lighthearted process. This is why you need to take advantage of this lighthearted mood and promote your business or product in such a way. The best way to do so is to regularly throw giveaways on your page, or hold competitions. These competitions are giveaways are twofold. On one hand, you are offering your client a discount on a product or service. On the other hand, this discount is only achieved if the customer shares your page on their profile, or to several of their friends and followers. By doing this, you are promoting your business and page, attracting more and newer customers, and keeping your current ones happy by offering them a discount or a free giveaway.
So there you have it, the 4 best ways to use social media to successfully promote your business. Keep in mind social media is an ever-growing platform and service, So you want to get a head start by being on there from now and promoting your business.