A website is one of the most basic forms of marketing you should be using to promote your business, however, did you know that a poorly designed website is just as bad as having no website at all?

If users don’t feel as though the website they have landed on is easy to use or features the information they’re looking for in the first five seconds, it’s likely they will just click off and browse elsewhere. Bad user experience is one of the most common factors when it comes to poor website sales.

With this in mind, we have put together this guide to give you some top tips on how to improve your website design:

Get the help of a professional

First thing’s first, it would be best to seek the help of a professional website designer to take a look at your existing website and point you in the right direction on how to make some drastic but basic improvements. A professional company is used to designing and improving websites of all industries, so typically have a good idea on what works for the specific target audience and what doesn’t. A professional will be able to re-design your website from scratch by using a platform such as WordPress that you can then go on to update yourself. Check out Preface Studios to see how a professional website company could assist you.

Include share and follow buttons

Getting more people to notice your website will also require a bit of help from website visitors, so including ‘share’ and ‘follow’ buttons is hugely beneficial for promoting your website to a user’s own circle of online contacts. These buttons are typically featured at the top or bottom of the web page, which means that if a user wishes for their friends to see the web content, it can be easily shared onto their own social media profile.

Use call-to-actions

Once a visitor lands on your website, they may be wondering what to do next. If they aren’t given some guidance, they will be left clueless on the other pages to browse through, or the action to take if they want to find out more. This is where a call-to-action button would be an ideal solution. Some of the most popular call- to-actions include ‘click here’; ‘download for more information’ and ‘sign up.’ All of these phrases give direct instruction on what the user should do next as a way of obtaining an immediate response or encourage a sale. The type of business you own will determine which call-to-action would be most appropriate.

Mobile optimization

80% of internet users now own a smartphone, meaning that there is a far greater chance they’ll be scrolling through your website on a mobile device while on-the-go, rather than a PC or laptop. Due to this, it’s important for your website to have the correct layout, purpose and content length to suit mobile devices. Failing to implement this factor into your website design strategy will be one of the biggest mistakes you make when it comes to poor user experience, so always include it within your strategy.