Having a good conversion rate is the basis of high sales volume, so it is absolutely essential to continually work on increasing them. The average website conversion rate is 2.35% across all industries. If you’re hitting around this number, your efforts aren’t that bad. However, if you’re below the 2-3% mark, you need to put in more effort.
From setting up an automated follow-up camping to using video, there are plenty of ways you can increase your conversion rate. One of the most efficient ways is to consider hiring a reputable CRO agency such as Northpeak, to help you boost your conversion rates by creating amazing user experiences. But, if you think that you can do it by yourself, we’re here to offer you a couple of tips on how to boost your conversion rate.
1. Use Testimonials
Over the years, marketers have seen a lot of misrepresentations and scams. It is crucial that you make sure your customers are treated fairly and build trust with them. Customer testimonials are an excellent way to achieve that.
For example, a video of a customer recommending a certain product or talking about your business will build trust because people seeing the video are able to spot the enthusiasm and emotion. You can do more than testimonials for websites. You can use testimonials for marketing purposes such as Instagram and Facebook ads. In addition, you can post them on your pages on social media to build trust with your followers.
2. Minimalistic Website
Generally speaking, a website shouldn’t overwhelm visitors with information and it should look clean. The reason for this is that you don’t want your customers to get distracted, but instead you want them to get straight to the point.
The conversion rate will be increased when you have a page that’s not filled with distractions. You need to make sure that you have a page that offers a smooth experience and is easy to navigate.
In order to retain the brand image, keep the theme throughout the page and products. Some people will recognize your brand through the small details, which include the layout of your pages and the color of your theme.
3. A/B Testing
The most popular form of conversion rate optimization is A/B testing, and even 56% of marketers use this method. The best way to mitigate risk in your decision-making is to experiment. This will leave room for your creative team to explore new opportunities and innovation.
For instance, you can run an A/B split test if you have two possible headlines for your page and don’t know which one is better since the testing can help you determine which one to use.
Being perfect isn’t possible when it comes to product design, marketing, or your website, and the only way to see what works and what doesn’t is to continually test. Moreover, testing should never end. As soon as you’ve got a successful page, you can test something else and built on that page.
4. Create Compelling Headlines
Creating compelling headlines is one of the easiest ways you can increase your website conversion. Make sure that you select the right words that will resonate with your audience. A website infused with the right core messaging can bolster your lead generation, position you as an industry expert, and increase visibility among the right audience.
If your headlines aren’t clear, visitors might decline your website due to the fact it confuses them. So, it is essential that you know who your target audience is and that you create messages according to your audience.
5. Add Live Chat
There are plenty of visitors that are thinking about buying your products but aren’t too sure. They might have a lingering question or dilemma that keeps them from making the last step. A live chat function can greatly help these people.
Live chat tools are easily added to any website and it’s an excellent way to increase website conversions rate. People hate longer wait times, and with a live chat, you can assist your visitors in real-time, which is something that they expect. You need to make sure that people can reach you, and a live chat function is super beneficial.
These are a few ways you can use to increase the conversion rate of your website. Implement these strategies, optimize your metrics, and don’t forget about testing. You should see a significant rise in your conversion rate after you’ve done this.