Businesses can reach more prospective customers than ever before with an online store while completely controlling their shopping experience. However, building your store is not enough to drive traffic and achieve growth.
This article will go over some of the best ways to get your business in front of the people who want to buy. So, let’s look at five tactics you can use to promote your online store like a pro.
#1 Grow Your Instagram Account
Instagram is a fantastic tool to build engagement around your brand and show potential customers the human side of your business. Its live posts are also an excellent way to build rapport, trust, and credibility with followers. One of the retail trends in 2022 suggests that social commerce in retail has been growing, it could be a great time to invest in growing your Instagram account for the business.
Still, gaining a loyal audience on this platform has become increasingly competitive, which is why many businesses opt for using Instagram growth tools like Kicksta. But opting for an unpredictable growth rate and a possibility of being banned by Instagram will not help you promote your store better. Instead, you should look for Kicksta alternatives that use AI targeting algorithms to find organic followers most likely to engage with your content. That is the most successful way to sustain your online store and build a community of followers interested in your products.
#2 Optimize Your Site for SEO
SEO improves your visibility online – the more people who see your website, the more website traffic you generate, and the more likely you will be to sell your products. SEO encloses many things, but here are a few that you should keep in mind:
- You need to think like your user. How do they talk about your products? What do they want to know?
- When producing content like product titles, descriptions, images, blogs, etc., you must naturally use your customers’ language. The same goes for when searching for related products and answering their questions. That means you must be thoughtful about your on-page content.
- Title tags, such as headlines for a search engine, help the search engine figure out what your page is about, which is why each page of your website should have its unique title tag. In addition, when your site shows up on a search engine results page, the first thing that users spot is your title tag and meta description. That means that meta descriptions are crucial to your SEO.
#3 Start Guest Blogging
Organic and social media traffic should be a significant focus in your audience acquisition plan. However, referral traffic is just as important, which is why guest blogging is an effective marketing technique you should use. Guest blogging/posting is writing content for another company’s website, most often within the same industry, to attract traffic back to yours.
However, to get the best results, you first need to have a solid library of quality content on your website. Then you need to do careful planning and outreach. The reason – you want to make sure when you score a great guest blogging opportunity, the new visitors to your site are met with quality content.
#4 Develop a Robust Email Marketing Strategy
A strong email marketing strategy is still essential in 2022. It has the power to bring you loads of sales, improve your customer engagement and establish your brand image. So, make sure you are keeping a steady flow of communication within your email list. Develop regular email surveys, email tempo, and include promotions, new content, product launches, and other news to encourage customers to visit your site. “In the meantime, you should also focus on technical aspects such as DMARC setup and deliverability.
Also, consider offering promotions or referral discounts to encourage customers to share your website with friends and family. In addition, make sure that you keep collecting email deliverability addresses on your site. For example, use pop-up boxes to prompt users to enter their email addresses in return for a small promotion of their first purchase.
#5 Partner up With Other Brands
Partnering with non-competitive but complementary brands to cross-promote can be a highly effective way of acquiring new customers. Fundamental methods for cross-promotion are many, and you can implement them at every level of the funnel. It can be something as simple as a traffic exchange – partnering with a highly-trafficked site in your customer’s domain, putting up a banner to drive traffic to your shop, or offering a discount on one product with the purchase of another.
The Bottom Line
Now, you are probably familiar, or you are already implementing some of these tactics to help you promote your online store. Still, these strategies are great for increasing sales daily because they are proven to be effective. Pick one or two ways that make the most sense to you and start. But make sure you are tracking your results because you want to know if they work for your online store or not. That is the whole point.