Every modern company should grow its online
presence. To hit this goal, it’s crucially important to create content, which
is truly interesting, informative and relevant.
While big corporations invest thousand dollars in
content marketing, startups often struggle to produce content within a tight
budget. Experts agree that outsourcing is the best solution for small
companies. Check the following reasons to know why they think so.
How much time do you need to spend to hire a
talented in-house content creator? Let’s face the truth: you won’t be able to
find the perfect candidate overnight. You need a few weeks to look through the
job boards, to invite applicants for interviews, negotiate a contract and to
complete other standard procedures.
If you own a startup, it’s unlikely that you have a
lot of spare time. So, it’s a good idea to outsource content creation. Reliable
writing services work 24/7. Multiple review sites allow to compare them, so it
will take you just 6-20 hours to get a high-quality ready-to-publish
Once again, if your company is pretty small, it’s
not really necessary to hire an in-house content creator. If you believe that
you need only two articles, five social media posts and one email per week,
there is no sense to offer a full-time job. It will be pretty difficult to find
a qualified writer, who will agree to work just 15 hours per week, and who
won’t demand a high salary.
You should outsource content creation and pay for
results, not for time spent. You can check the best online essay writing services reviews
to find the ones which offer the lowest rates and the highest quality.
Eliminate space issues
Time and money are not the only things that matter.
One more limitation, which startups often have, is a lack of free
space. Sometimes, it’s simply impossible to hire an
in-house content creator, because there is no free space in the office for a
Consequently, if you need a bigger space, you will have to pay much higher rent. Would you move into a new office just to hire one single employee? Would it be a wise financial decision for a small company? Keep in mind that a writer should have a separate desk, personal computer and ability to enjoy the silence. If he does not have access to all the tools necessary, he will not be able to focus on the creative process. So, if your company cannot provide the new employee with essentials, you should outsource content creation.
Get access to talents
As a rule, small businesses have no money to hire a
content creation team. It’s not a surprise that most startups cannot afford to
pay for the services of the blog writer, graphic designer, proofreader, editor,
and social media marketer.
The process of content creation is more
sophisticated than most of the startup leaders tend to think. So, if you need
high-quality content, but have no financial opportunities to hire
professionals, you should outsource content creation services.
Set up SEO
Search engine optimization is crucial for
a website’s ranking improvement. For this reason, the content creator must be
an expert in SEO. He must know how to research keywords, how to use them in the
text, how to format the article, etc.
If you know nothing about SEO, it will be
challenging for you to estimate the level of applicant expertise. There is
always a risk to hire a person, who embellished his resume. For instance, if it
turns out that a candidate has theoretical knowledge, but lacks real-life practice,
his value as an expert will be minor.
However, if you outsource content creation, you will eliminate this risk. Fortunately, top writing companies produce only SEO friendly texts. So, as a small business owner, you can be sure that Google will like your website.
The problem is that when you hire a freelance
content creator, it’s pretty difficult to evaluate the quality of his work. It
takes a lot of time to check whether a writer chooses appropriate keywords and
pays attention to grammar. This issue becomes critical when the business owner
knows nothing about content marketing and cannot adequately evaluate the
But the quality of content remains the priority
number one, so it’s really important to proofread and edit every text. If a
startup wants to build credibility online, it should outsource content
creation. Trustworthy writing services value their own reputation, so they
double-check every piece of content to guarantee the greatest quality.
Focus on your core business activities
If you hire an in-house content creator or
freelancer, you will have to communicate with this person closely and to
monitor his performance. Whether you are good at multitasking or not, these two
small issues will constantly distract you from your core business activities.
However, if you want your company to thrive, you
should be focused on the most critical tasks. If you decide to outsource
content creation, you will have much more time to work and will face fewer
There is no room for doubt that content creation
outsourcing is beneficial for startups. It helps to boost marketing efforts without overspending.
If you want to outsource content creation, you should
choose a service provider wisely. Analyze testimonials, compare prices, review
previous projects – and you will not be mistaken.