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7 Reasons Why Startups Should Outsource Content Creation

by codegrape / January 25, 2020

Every modern company should grow its online presence. To hit this goal, it’s crucially important to create content, which is truly interesting, informative and relevant.

While big corporations invest thousand dollars in content marketing, startups often struggle to produce content within a tight budget. Experts agree that outsourcing is the best solution for small companies. Check the following reasons to know why they think so. 

Save time

How much time do you need to spend to hire a talented in-house content creator? Let’s face the truth: you won’t be able to find the perfect candidate overnight. You need a few weeks to look through the job boards, to invite applicants for interviews, negotiate a contract and to complete other standard procedures.

If you own a startup, it’s unlikely that you have a lot of spare time. So, it’s a good idea to outsource content creation. Reliable writing services work 24/7. Multiple review sites allow to compare them, so it will take you just 6-20 hours to get a high-quality ready-to-publish article.  

Save money

Once again, if your company is pretty small, it’s not really necessary to hire an in-house content creator. If you believe that you only need a writer for a white paper, two articles, five social media posts and one email per week, there is no sense to offer a full-time job. It will be pretty difficult to find a qualified writer, who will agree to work just 15 hours per week, and who won’t demand a high salary.

You should outsource content creation and pay for results, not for time spent. You can check the best online essay writing services reviews to find the ones which offer the lowest rates and the highest quality.

Eliminate space issues

Time and money are not the only things that matter. One more limitation, which startups often have, is a lack of free space. Sometimes, it’s simply impossible to hire an in-house content creator, because there is no free space in the office for a new employee.

Consequently, if you need a bigger space, you will have to pay much higher rent. Would you move into a new office just to hire one single employee? Would it be a wise financial decision for a small company? Keep in mind that a writer should have a separate desk, personal computer and ability to enjoy the silence. If he does not have access to all the tools necessary, he will not be able to focus on the creative process. So, if your company cannot provide the new employee with essentials, you should outsource content creation.

Get access to talents

As a rule, small businesses have no money to hire a content creation team. It’s not a surprise that most startups cannot afford to pay for the services of the blog writer, graphic designer, proofreader, editor, and social media marketer.

The process of content creation is more sophisticated than most of the startup leaders tend to think. So, if you need high-quality content, but have no financial opportunities to hire professionals, you should outsource content creation services.

Set up SEO

Search engine optimization is crucial for a website’s ranking improvement. For this reason, the content creator must be an expert in SEO. He must know how to research keywords, how to use them in the text, how to format the article, etc.

If you know nothing about SEO, it will be challenging for you to estimate the level of applicant expertise. There is always a risk to hire a person, who embellished his resume. For instance, if it turns out that a candidate has theoretical knowledge, but lacks real-life practice, his value as an expert will be minor.

However, if you outsource content creation, you will eliminate this risk. Fortunately, top writing companies produce only SEO friendly texts. So, as a small business owner, you can be sure that Google will like your website.

Improve quality

The problem is that when you hire a freelance content creator, it’s pretty difficult to evaluate the quality of his work. It takes a lot of time to check whether a writer chooses appropriate keywords and pays attention to grammar. Using tools such as Grammarly can help you to stay updated with your content in terms of grammar. check out Grammarly review for more information about the tool and pricing.

But the quality of content remains the priority number one, so it’s really important to proofread and edit every text. If a startup wants to build credibility online, it should outsource content creation. Trustworthy writing services value their own reputation, so they double-check every piece of content to guarantee the greatest quality.

Focus on your core business activities

If you hire an in-house content creator or freelancer, you will have to communicate with this person closely and to monitor his performance. Whether you are good at multitasking or not, these two small issues will constantly distract you from your core business activities.

However, if you want your company to thrive, you should be focused on the most critical tasks. If you decide to outsource content creation, you will have much more time to work and will face fewer problems.

In conclusion

There is no room for doubt that content creation outsourcing is beneficial for startups. It helps to boost marketing efforts without overspending.

If you want to outsource content creation, you should choose a service provider wisely. Analyze testimonials, compare prices, review previous projects – and you will not be mistaken.

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1 Comment

Reply gustavo woltmann March 11, 2021 at 6:43 am

Thanks for this post, Because you are sharing good information to make content. Can I use these tricks in my work? Gustavo Woltmann

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