Predictive
analytics is one of the most recent technological advancements that can help the
business to improve decision making. The advanced decision-making technique can
help businesses to make accurate predictions related to foreign events.
A report by
Dresner Advisory Firm showed that less
than a quarter of businesses are using predictive analytics for improved
decision making. The same research had
also found that nearly 90 percent of the business
was interested in the potential of the technique.
Predictive
analysis can be used in almost all phases
of business operations. In this post, you will learn what exactly predictive analytics is and how it can
help improve B2B marketing effectiveness.
What is Predictive
Analytics?
Predictive
Analytics involves the use of different techniques including data modeling, mining, and machine learning to make predictions. The technique uses data gathered from different channels for making predictions.
By
recognizing patterns in past events, predictive analysis can help businesses to
understand hidden relationships. Businesses
can effectively apply the technique for improved foresight.
Implementation of
Predictive Analytics in B2B Marketing
One of the most promising applications of predictive analysis is in attracting leads
through effective marketing decisions. Businesses can use the technique in
different ways to boost the effectiveness of marketing programs.
1. Prioritizing Leads
Predictive
analysis can help in prioritizing leads. The machine learning based technique can be
used for scoring prospects based on their buying intent. By recognizing
patterns, the AI technique can help identify prospects
that are most likely to covert.
The action
predicted by the AI software can be a likelihood of buying, profitability
potential, lifetime value, and responsiveness to the marketing message. Go
online to find more info. Especially
on how the technique can help prioritize leads here.
2. Generate Qualified Leads
The AI-based
technique can help in sorting out through
thousands of data and signals to determine the most qualified leads. The
algorithm can consider leads such as company revenue, size, position, and
other factors to determine leads that are
more likely to convert.
3. Personalized Services
Using the machine learning technology can help in
creating a buyer persona. The algorithm can predict behavioral patterns. This can prove invaluable in creating an online
buyer personally.
The buyer
persona will help in grouping prospective buyers with similar traits. The
information can be used to personalize the
marketing content more effectively.
4. Coordinate Marketing Activities
Predictive AI based technology can help marketers to better coordinate their activities. The
technique can help in determining company division relationships, hierarchies,
and decision makers. This information can allow the sales and marketing
personnel to align their strategies for effective target marketing.
5. Cross and Upselling
AI-based
predictive technique is also invaluable in cross-selling and upselling.
Marketing staff can use the information derived from predictive models to
target customers that are likely to buy additional related products. The technique
can help in targeting customers with the highest potential to upsell and cross
ell.
Predictive
analysis represents the next advancement in B2B marketing. The technique can
help turn around the marketing efforts and improve the effectiveness of marketing
campaigns.
