First, let’s start with a question, why do you need a content marketing team? Because content marketing is as complex as it seems as there are so many channels to keep up with.
A good content marketing team can help you in leading a winning business and helps in reaching the targeted audience. If you have the wrong content marketing team it can definitely be a big letdown. Hiring a content marketing team may sound like a huge investment but it is worth it.
If you hire the wrong content marketing team it can weigh down the status of a business. A content marketing team costs less than 63% of traditional marketing. This comparison might tempt you to hire a content marketing team to produce a higher rate of conversions.
First, you need to categorize a content marketing team to have a properly structured team. You need content strategists, content creators, content managers, etc. The prime responsibility is of a manager. A content manager can perform both duties of management and creativity.
Here is a look into the content marketing team required for a business.
The Core Content Marketing Team You Need Now
1) Data Expert
You need to measure everything you do for your business. One of the best things to do for running a business is to be able to measure the content. For this role you need a data expert who can dig deep into every matter and analyze important data from insights. A data expert and analyst are the primary factor in building a content marketing strategy. They use tools to extract data, calculate and help in developing a marketing strategy. The data helps the marketing writers write newsletter, and e-books.
2) SEO Expert
SEO is the main factor in building content marketing. An SEO expert keeps the track of everything starting from progress, to optimizing content and extracting keywords. While you can use social media tools to plan and complete your campaign, you will the help of an expert when it comes to website optimization. The SEO experts have a crucial role and they have a very technical and analytical job. The SEO experts can be an in-house resource to educate a team.
Writers are another integral part of a content marketing team. In a team, SEO and writers work together, they work closely together are the reason behind the success and visibility of a business. SEO writers create content based on the provided keywords. SEO writers are the vehicle in making sure a business achieves their goals. A writer needs to understand and be capable in targeting the customers with their writings.
4) Content Advertising Expert
You need a person or team who has a track record of every strategy and while developing new strategies they make sure they are avoiding past content and strategies. Content advertising experts are responsible for adding new vision to the team.
5) Social Media Marketer
Social media is here and is never going back, especially in a content marketing team. Social media marketers are dedicated to promote content and maximize its reach on social media. Either you can hire a freelance marketer or a seasoned expert. Typically, they are responsible for promotion of a brand or business on social media. They help in structuring monthly social media posts, and they are approved by content managers.
6) Editors And Designers
It is clear from many angles that editing is always a problem in content marketing. So, you need to hire someone who can take care of all the edits. So, remember to hire an editor for Make a Wikipedia article about yourself, and edit that blog to publish a crisp and well edited blog.
Since now you are hiring an editor, don’t forget to get a designer on board. Designers create visual content and custom logo designs to make it look attractive and inviting to the viewers.
Tips On How to Structure or Select a Content Marketing Team
- Allow your team to work as they wish. Don’t put boundaries to creativity and let your team work productively. Creativity comes with productivity and you need to let that happen. Make sure your team has resources to work in a free environment.
- Good skills are needed for every team. Before hiring a team make sure you are hiring the best in town. Develop a team that is best in their talent.
- Hire young and skilled people, you need to understand the fact that content marketing has to be experimental. Let them team to experiment in various genres. For a good and experimental team, a team has to break the traditional barriers.
If you are structuring a team you need to have some important people that can work for you. For this, you can take a look at the above-mentioned people. Before finalizing a team, you need to look after everything by yourself. Make sure you are taking each step carefully while structuring a content marketing team.