There are almost two billion websites on the internet today. Over nine hundred million sites were added in the last two years alone. Everyone has a website these days, and for good reason. Try operating as a company without a digital presence to back you up and give you exposure. Try gaining trust without a digital footprint. You’ll never succeed.
Almost half of the world’s population is online, and getting their attention and gaining their loyalty is the goal of every company out there.
How do you stand apart from the crowd?
You ensure your website is optimized. All marketing efforts, from PPC marketing to SEO/SEM marketing need you to have a strong, well-designed website to succeed. If your site is bringing you down, then marketing will only become a money pit with no end in sight.
You need to make the most out of your website to succeed in today’s digital world, which is why you need to consider the following points.
Is Your Website Optimized for SEO?
A lot of focus and attention is given to off-site SEO. This attention to off-site SEO is most likely due to the old SEO strategy of increasing backlink quantity. Today the process of increasing your ranking on search engine sites is far more complicated, hence why it is wise to rely on the professional work of a digital marketing agency like Digital Mark Group. You need to clean up your digital presence and improve your site’s SEO and user-friendliness before you will see the improvements in your marketing and SEO campaigns.
Is Your Website Flawless?
A poorly designed website is useless to you. You could spend all the money in the world to get traffic from Google or other social media platforms, but if your home page is terribly formatted and generally unaesthetic, it will be a waste. Your site needs to be visually top notch. It needs to be very easy to use and understand. It also needs to be free of broken links, misdirects, and clutter. Only when your site is perfect will all of your other marketing efforts work.
Is Your Blog Full of Quality Content?
If you want people to visit your site, you need to give users something to do. Creating new content on a regular basis is a very good strategy. You get people from your niche visiting your site, sharing your wisdom, and generally boosting your ranking.
Are You Getting Enough Organic Traffic?
With nearly two billion websites the issue of gaining organic traffic is real. If spread out evenly, every site has three to four users. This number is not sustainable for companies, which is why investing in ongoing professional marketing services is so important. Only when there is an ongoing effort to improve your marketing and reach will you be able to bring in the traffic necessary to grow your company.
Make the most out of your website and you’ll have a shining beacon in the darkness of the internet that users will flock to. This means it needs to be perfect, so started with a website audit today.