If you are an entrepreneur starting their own business, you know that having a website is essential, regardless of the industry you’re in. However, for tech related start-ups the quality and performance of the website is even more fundamental to the success of your business. Prospective clients who are looking for technological services and products will expect a website to be cutting edge and well-constructed, and a site that disappoints them means you’ll lose their patronage.
You may well believe that you have the skills to create and operate a quality website, after all if you’re technologically minded you’ve got a head start over other people when it comes to all things web-based. That’s not necessarily the case though, for two reasons:
- Like any specialist sector, having a working knowledge of the subject doesn’t mean you can achieve the best results. To ensure a website has the most up-to-date features and functions, you need to be an expert in the field.
- Website design is not just about the technology; as the name suggests – there is the design element too. Knowing how to lay out your website to attract clients is imperative, as is the visual aspects of the site that make it appealing and grab people’s attention when they arrive on your landing page.
In addition to the technical and creative issues involved in creating a website, there’s also the time you need to devote to maintaining the site. Monitoring the performance of your site, adding content, working on keeping the site fresh and relevant, these are all valuable inputs that are worth your attention. The nuts and bolts work of checking functionality, maintaining security, backing up the site and fixing bugs is essential, but doesn’t require your skills. Your time is far better spent on the business than dealing with behind the scenes technical issues.
What then are the options that will enable you to create the best possible site for your start-up? To relieve you of the burden of managing the backroom functionality and security of your site, you could use a managed hosting service like Onyx.io. That way you can focus on the job your website needs to be doing and leave the administrative side to the specialists.
You could also hire a website design company and let them take care of the whole show. You just give them the information and make decisions about what the site needs to contain, and they do all the work for you. If you have a sizeable budget, then this is a great option. These kinds of services don’t come cheap (or if they do, they might not be the best quality), but they do free up your time and if you go with the right designer, you should get the top-quality site you need.
Tech start-ups must have the best websites if they hope to attract clients, so don’t underestimate the importance of getting your site right if you want your business to prosper.