In today’s day and age, whether your business is a brick-and-mortar store, which is well established in its area, or a new commerce site, your SEO- strategy will always be important for your business success.
The dynamic SEO industry is ever-changing, so it’s equally important for the success of your business to keep up with the latest trends. This is why we have compiled a list of everything you need to know about SEO in 2022.
Link-building is as relevant as ever, and it should be a priority of your SEO- strategy for 2022. It’s not only a good way to boost your SERP position but also, it’s a good way to increase your website’s traffic. For example, you can create shareable content that will help you acquire more backlinks. In 2021 and we can see that also in 2022, infographics are a good way to present valuable information and also acquire backlinks from other publications. Because the information is relevant for a certain niche, it will definitely be promoted and shared on other platforms.
In 2022, it is equally important to pay attention to internal links and make sure to add them to pieces of content that make it easier for your audience to find similar information. Another tip is to add links from your content to resource pages. Resource pages represent a valuable resource associated with a specific topic, and they feature multiple links that are relevant to that content.
For example, if you have an outstanding blog post on new vegan skincare, a resource page that features links to that content will positively impact your link-building strategy. In case it’s overwhelming for you to deal with these aspects of SEO, you can choose to use a link building platform that will help you reach your business goals.
User’s Intent and The Right Content
Passage Ranking Update is one of the latest Google updates, which means the search engine is able to better process the context and the meaning of the website’s content and the content around specific keywords. In other words, the business needs to focus on developing high-quality content that reflects the intent of the user to find certain products, services, or pieces of information. For this purpose, you might want to target long-tail keywords and relevant phrases they would use for their search queries.
As the name suggests, the FAQ page features a list of questions and answers for your brand or your products and services. If you have a high-quality and comprehensive FAQ page, then you have a better chance of standing out among your competitors, as your answers could find a place in the Google Answer section. Also, Google prioritizes businesses that have a good FAQ page.
New Ways of Searching
Smart assistants like Siri Alexa have gained traction in 2021 and also in 2022. The purchases of smart sneakers in almost every household prove that voice recognition is becoming a more important part of our daily lives. So not only can the users rely on their smartphones to make voice searches and inquiries, but they can also use their smart speakers to surf the web, make purchases, or find any relevant information. That said, this means you need to consider what kind of keywords the users would use for their voice inquiries.