Need an application that will help you make and receive business-related calls from any location and any device? Then, a softphone app may be what you’re looking for! Here we explain how softphones work and how businesses can use these to make and receive business calls from any location.
What is a Softphone App?
A softphone is a web keypad tool that can be downloaded as an extension or application on your device. Users can then use this softphone to make and receive business calls from a computer, web browser, or smartphone apps.
Most softphone providers offer the softphone as a desktop and smartphone app and also as browser extensions. This way, all users can quickly connect and use their softphones from any location and device. And this flexibility makes softphone apps a great tool for business communication and connecting in-office, remote, and global teams.
How Do Softphones Work?
A softphone app uses voice over IP or VoIP technology to transmit calls via the internet. Users download the softphone app to their devices or smartphones and log in through their associated account.
Then, all they need is a headset with a microphone, and they are ready to make and answer business calls.
Softphones have key small business communication features built in:
- Keypad to make and answer calls
- Call transfer
- Call forward and routing
- Two-way caller ID for outbound calls
- Call waiting
- Contact information management
- Ability to add important call notes
- Access to voicemail
- CRM integrations, and more.
Why Should You Get a Softphone?
Your company can use a softphone to connect with new leads, offer customer support to recurring customers, and build a network of business contacts such as clients, vendors, and suppliers.
Most softphones from virtual phone service providers also have additional features that let you add and update contact information, call notes, check your voicemail, or connect with your CRM. All of this makes it easy to keep track not only of calls but also interactions with callers.
Here are additional benefits:
1. Make Calls Through Any Device
The best part about using a softphone is that you and your teammates can connect from any device. This allows users to work with devices and applications that they are comfortable with. Additionally, if a primary device fails, users can quickly log in through another device and work uninterrupted until they fix their initial device.
2. Be Reachable in Any Location
Furthermore, users are not limited to any physical location. Users of a softphone or webphone can connect from any location, making them accessible even outside the office. This means that users traveling for business or who need to work from home can do so easily. All that is required is a good and reliable internet source.
3. Enable Easy Remote Team Communication
We all know that it is not always easy to manage remote teams. But with the right communication tools, teams can collaborate more effectively. By making free in-network calls through the softphone app, employees can quickly hop on a call and collaborate and work together. You can keep your in-house and remote teams connected, irrespective of the distance.
4. Secure Remote Team Management
By enabling users to work through any device and from any location, a softphone makes remote team management easy and possible. Whether your business is switching to remote working due to a pandemic, or for better employee experience, or to cover more geographical ground, a softphone can help you keep track of your distributed team and maintain connectivity.
5. Provide 24/7 Customer Support
With the webphone, your customer service teams spread across the board can offer customer support to callers calling in for assistance. In fact, if you work with customers from different regions and time zones, you can even provide 24/7 customer support through a follow the sun support model by routing calls from one location to the other.
Some common call routing features include time-based routing and location-based routing. These routing strategies aim to ensure customers reach a rep, no matter what time or where they call from.
6. Offer Outbound Calling Services
Besides merely answering the phone, your business can even execute outbound calling services and customer success strategies such as:
- Offering lead and sales generation
- Improving brand awareness and visibility
- Conducting market research
- Welcoming new customers & follow-up with recent customers
- Reach out to abandoned calls or carts
- Collect customer feedback
- Raising donations
Use a Softphone to Create Better Customer Relations
Such a voice communication app can support your sales and customer support teams and help them create meaningful and valuable customer relations. You can easily get a softphone app from a cloud phone service provider. If you are curious, give it a try and see the results for yourself!