6 Most Common Mistakes in 2022
Making a mistake when designing your Shopify website can be costly since some Shopify themes are not for free. Not only in terms of design but also in lost sales and conversion rates. In this article, we will take a look at the 6 most common mistakes made in Shopify web design, and how to avoid them. By being aware of these pitfalls, you can ensure that your Shopify site is effective and user-friendly, resulting in increased traffic and conversions.
1. Not Optimizing for Mobile
In today’s world, it is essential to optimize your website for mobile devices. According to SEO services companies, With over 60% of internet traffic coming from mobile devices, it is clear that this is where the majority of your potential customers are browsing. If your site is not designed for mobile, you are likely missing out on a huge amount of traffic and potential sales. Make sure to use a responsive design that looks great on all devices, or create a separate mobile version of your site.
2. Slow Loading Times
Another common mistake made in Shopify web design is slow loading times. In today’s fast-paced world, people have little patience for sites that take too long to load. If your site is slow, you are likely to lose potential customers before they even have a chance to see what you have to offer. Make sure your site is as fast and efficient as possible by optimizing images and using caching techniques. When using Shopify, you should also consider the Shopify ADA compliance which will enable users with disabilities to access your store.
3. Poor Navigation
If potential customers cannot find their way around your site, they are likely to give up and go elsewhere. Make sure your navigation is clear and easy to use, with logical menus and links. Drop-down menus can be helpful for organizing larger sites, but make sure they are easy to navigate on mobile devices.
4. Lack of Social Media Integration
In today’s social media-driven world, it is essential to integrate social media into your Shopify web design. By including social media buttons and links, you can make it easy for potential customers to share your content and products with their networks. This can help to increase traffic and boost your sales. It will also help reduce the Shopify abandoned cart rates and improve the overall user experience.
5. Not Optimizing for SEO
If you want your Shopify site to be successful, you need to make sure it is optimized for search engines. This means using the right keywords and phrases, as well as creating compelling and informative content. Without SEO, your site is likely to get lost in the sea of online competition.
6. Lack of Professionalism
Finally, one of the most common mistakes made in Shopify web design is a lack of professionalism. Your site should reflect the same level of quality and care that you put into your products and services. If your site looks amateurish or is full of errors, potential customers are likely to take their business elsewhere. Make sure to proofread your content and double-check for any mistakes before publishing.
By taking the time to create a well-designed and user-friendly site, you can increase traffic and boost your sales. Take the time now to reevaluate your website and make the changes needed to stay ahead of the competition, including utilizing the help of various Shopify apps.
If you are making any of these common mistakes in your web design, it is time for a change. Not only will fixing them make your shop look more modern and appealing to customers, but they could also be hurting your sales.